--- title: "Darrell Lea vs Skittles: Which is searched more in Australia?" description: "Is Darrell Lea or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/darrell-lea-vs-skittles" publisher: "Brandwave" --- # Darrell Lea vs Skittles: Which is searched more in Australia? Is Darrell Lea or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darrell Lea and Skittles - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Darrell Lea Share of Search**: 18.2% - **Skittles Share of Search**: 22.3% ## Is Darrell Lea or Skittles more popular in search? - In September 2026, Skittles had more branded searches than Darrell Lea among lolly brands in Australia. Skittles had about 14,800 branded searches, while Darrell Lea had 12,100. Skittles made up 22.3% of all lolly brand searches we track, and Darrell Lea accounted for 18.2%. - The lead changed hands 4 times in the 12 months ending September 2026: Darrell Lea took it in December 2025, Skittles took it in February 2026, Darrell Lea took it in March 2026, Skittles took it in May 2026. - Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia moved from 16.7% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia moved from 25% to 22.3%, and its estimated monthly branded searches held steady at 14.8K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Darrell Lea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skittles did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. ## Month by month | Month | Darrell Lea estimated searches | Darrell Lea Share of Search | Darrell Lea rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 16.7% | 2 | 14.8K | 25% | 1 | | Nov 2025 | 14.8K | 23% | 1 | 14.8K | 23% | 2 | | Dec 2025 | 14.8K | 27.7% | 1 | 9.9K | 18.5% | 2 | | Jan 2026 | 8.1K | 18.5% | 1 | 8.1K | 18.5% | 2 | | Feb 2026 | 8.1K | 18.2% | 2 | 9.9K | 22.2% | 1 | | Mar 2026 | 14.8K | 25.6% | 1 | 12.1K | 20.9% | 2 | | Apr 2026 | 12.1K | 22.4% | 1 | 12.1K | 22.4% | 2 | | May 2026 | 9.9K | 15.7% | 3 | 14.8K | 23.4% | 1 | | Jun 2026 | 8.1K | 13.9% | 4 | 12.1K | 20.7% | 1 | | Jul 2026 | 9.9K | 17.1% | 3 | 12.1K | 20.9% | 1 | | Aug 2026 | 9.9K | 14% | 3 | 14.8K | 21% | 2 | | Sep 2026 | 12.1K | 18.2% | 2 | 14.8K | 22.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Darrell Lea’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darrell Lea**: Measured on the search term “darrell lea”. - **Skittles**: Measured on the search term “skittles”. - [Darrell Lea profile](/demand/au/brands/darrell-lea) - [Skittles profile](/demand/au/brands/skittles) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darrell Lea or Skittles more popular in search? In September 2026, Skittles had more branded searches than Darrell Lea among lolly brands in Australia. Skittles had about 14,800 branded searches, while Darrell Lea had 12,100. Skittles made up 22.3% of all lolly brand searches we track, and Darrell Lea accounted for 18.2%. ## Cite this page Brandwave. "Darrell Lea vs Skittles: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/darrell-lea-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/au/compare/darrell-lea-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.