--- title: "Darrell Lea vs Koko Black: Which is searched more in Australia?" description: "Is Darrell Lea or Koko Black more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/darrell-lea-vs-koko-black" publisher: "Brandwave" --- # Darrell Lea vs Koko Black: Which is searched more in Australia? Is Darrell Lea or Koko Black more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darrell Lea and Koko Black - **Competitive set**: Chocolate brands - **Market**: Australia - **Month measured**: Sep 2026 - **Darrell Lea Share of Search**: 11.5% - **Koko Black Share of Search**: 31.5% ## Is Darrell Lea or Koko Black more popular in search? - In September 2026, Koko Black had more branded searches than Darrell Lea among chocolate brands in Australia. Koko Black had about 33,100 branded searches, while Darrell Lea had 12,100. Koko Black made up 31.5% of all chocolate brand searches we track, and Darrell Lea accounted for 11.5%. - Koko Black was ahead of Darrell Lea in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia moved from 8.4% to 11.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia moved from 34.4% to 31.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Darrell Lea and Koko Black were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Koko Black was listed before Darrell Lea in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haigh's Chocolates | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cadbury | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Koko Black | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Darrell Lea | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lindt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Whittaker's | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand in Australia?": 1. Haigh's Chocolates, 2. Koko Black, 3. Darrell Lea, 4. Whittaker's - Asked ChatGPT "Which Australian chocolate brand makes the best gift box?": 1. Haigh's Chocolates, 2. Koko Black - Asked ChatGPT "What are the most popular chocolate brands in Australia?": 1. Cadbury, 2. Lindt, 3. Darrell Lea, 4. Haigh's Chocolates, 5. Whittaker's - Searched Google, AI Overview "chocolate": 1. Cadbury, 2. Haigh's Chocolates Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chocolate brands in September 2026? - In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches. - In September 2026, Koko Black gained share of searches among chocolate brands in Australia, from 29.3% to 31.5%. ## Month by month | Month | Darrell Lea estimated searches | Darrell Lea Share of Search | Darrell Lea rank | Koko Black estimated searches | Koko Black Share of Search | Koko Black rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.4% | 6 | 40.5K | 34.4% | 1 | | Nov 2025 | 14.8K | 8.7% | 6 | 60.5K | 35.4% | 1 | | Dec 2025 | 14.8K | 7.8% | 4 | 74K | 39% | 1 | | Jan 2026 | 8.1K | 9.9% | 6 | 27.1K | 33.1% | 1 | | Feb 2026 | 8.1K | 8.9% | 6 | 33.1K | 36.5% | 1 | | Mar 2026 | 14.8K | 10.6% | 5 | 49.5K | 35.4% | 1 | | Apr 2026 | 12.1K | 10.9% | 6 | 33.1K | 29.8% | 1 | | May 2026 | 9.9K | 10.2% | 6 | 33.1K | 34.2% | 1 | | Jun 2026 | 8.1K | 9.3% | 6 | 27.1K | 31.2% | 1 | | Jul 2026 | 9.9K | 9.5% | 6 | 33.1K | 31.8% | 1 | | Aug 2026 | 9.9K | 8.8% | 6 | 33.1K | 29.3% | 1 | | Sep 2026 | 12.1K | 11.5% | 5 | 33.1K | 31.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Darrell Lea’s and Koko Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darrell Lea**: Measured on the search term “darrell lea”. - **Koko Black**: Measured on the search term “koko black”. - [Darrell Lea profile](/demand/au/brands/darrell-lea) - [Koko Black profile](/demand/au/brands/koko-black) - [All chocolate brands in Australia](/demand/au/categories/au-chocolate-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darrell Lea or Koko Black more popular in search? In September 2026, Koko Black had more branded searches than Darrell Lea among chocolate brands in Australia. Koko Black had about 33,100 branded searches, while Darrell Lea had 12,100. Koko Black made up 31.5% of all chocolate brand searches we track, and Darrell Lea accounted for 11.5%. ## Cite this page Brandwave. "Darrell Lea vs Koko Black: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/darrell-lea-vs-koko-black This page is also available as HTML at https://gobrandwave.com/demand/au/compare/darrell-lea-vs-koko-black. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.