--- title: "D-Link vs TP-Link: Which is searched more in Australia?" description: "Is D-Link or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/d-link-vs-tp-link" publisher: "Brandwave" --- # D-Link vs TP-Link: Which is searched more in Australia? Is D-Link or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D-Link and TP-Link - **Competitive set**: Wi-Fi router brands - **Market**: Australia - **Month measured**: Sep 2026 - **D-Link Share of Search**: 1.9% - **TP-Link Share of Search**: 25.9% ## Is D-Link or TP-Link more popular in search? - In September 2026, TP-Link had more branded searches than D-Link among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while D-Link had 720. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. - TP-Link was ahead of D-Link in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi router brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia moved from 21.4% to 25.9%, and its estimated monthly branded searches moved from 11K to 9.8K. ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. D-Link did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026. - Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | D-Link estimated searches | D-Link Share of Search | D-Link rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.9% | 7 | 11K | 21.4% | 2 | | Nov 2025 | 1K | 2% | 7 | 11K | 22.2% | 2 | | Dec 2025 | 1K | 2.2% | 7 | 9.8K | 21.2% | 3 | | Jan 2026 | 1K | 2.2% | 7 | 9.8K | 21.9% | 2 | | Feb 2026 | 880 | 2.1% | 7 | 9K | 21.6% | 2 | | Mar 2026 | 880 | 2% | 7 | 10.2K | 23.5% | 2 | | Apr 2026 | 880 | 2.1% | 7 | 9.8K | 23.1% | 2 | | May 2026 | 880 | 1.9% | 7 | 12.5K | 27.3% | 2 | | Jun 2026 | 880 | 1.8% | 7 | 14.3K | 29.4% | 2 | | Jul 2026 | 880 | 2% | 7 | 12.5K | 28.8% | 2 | | Aug 2026 | 880 | 2.1% | 7 | 11K | 26.3% | 2 | | Sep 2026 | 720 | 1.9% | 7 | 9.8K | 25.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using D-Link’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D-Link**: Measured on the search term “d link router”. - **TP-Link**: Measured on the search terms “tp link deco” and “tp link router”, summed into one figure. - [D-Link profile](/demand/au/brands/d-link) - [TP-Link profile](/demand/au/brands/tp-link) - [All Wi-Fi router brands in Australia](/demand/au/categories/au-wifi-router-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D-Link or TP-Link more popular in search? In September 2026, TP-Link had more branded searches than D-Link among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while D-Link had 720. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. ## Cite this page Brandwave. "D-Link vs TP-Link: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/d-link-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/au/compare/d-link-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.