--- title: "D-Link vs eero: Which is searched more in Australia?" description: "Is D-Link or eero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/d-link-vs-eero" publisher: "Brandwave" --- # D-Link vs eero: Which is searched more in Australia? Is D-Link or eero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D-Link and eero - **Competitive set**: Wi-Fi router brands - **Market**: Australia - **Month measured**: Sep 2026 - **D-Link Share of Search**: 1.9% - **eero Share of Search**: 17.5% ## Is D-Link or eero more popular in search? - In September 2026, eero had more branded searches than D-Link among Wi-Fi router brands in Australia. eero had about 6,600 branded searches, while D-Link had 720. eero made up 17.5% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. - eero was ahead of D-Link in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi router brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia moved from 19.3% to 17.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. D-Link did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%. - Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | D-Link estimated searches | D-Link Share of Search | D-Link rank | eero estimated searches | eero Share of Search | eero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.9% | 7 | 9.9K | 19.3% | 3 | | Nov 2025 | 1K | 2% | 7 | 8.1K | 16.4% | 3 | | Dec 2025 | 1K | 2.2% | 7 | 9.9K | 21.4% | 2 | | Jan 2026 | 1K | 2.2% | 7 | 8.1K | 18.1% | 3 | | Feb 2026 | 880 | 2.1% | 7 | 8.1K | 19.4% | 3 | | Mar 2026 | 880 | 2% | 7 | 8.1K | 18.6% | 3 | | Apr 2026 | 880 | 2.1% | 7 | 8.1K | 19.1% | 3 | | May 2026 | 880 | 1.9% | 7 | 8.1K | 17.7% | 3 | | Jun 2026 | 880 | 1.8% | 7 | 8.1K | 16.7% | 3 | | Jul 2026 | 880 | 2% | 7 | 6.6K | 15.2% | 3 | | Aug 2026 | 880 | 2.1% | 7 | 6.6K | 15.8% | 3 | | Sep 2026 | 720 | 1.9% | 7 | 6.6K | 17.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using D-Link’s and eero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D-Link**: Measured on the search term “d link router”. - **eero**: Measured on the search term “eero”. - [D-Link profile](/demand/au/brands/d-link) - [eero profile](/demand/au/brands/eero) - [All Wi-Fi router brands in Australia](/demand/au/categories/au-wifi-router-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D-Link or eero more popular in search? In September 2026, eero had more branded searches than D-Link among Wi-Fi router brands in Australia. eero had about 6,600 branded searches, while D-Link had 720. eero made up 17.5% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. ## Cite this page Brandwave. "D-Link vs eero: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/d-link-vs-eero This page is also available as HTML at https://gobrandwave.com/demand/au/compare/d-link-vs-eero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.