--- title: "Cybex vs Phil & Teds: Which is searched more in Australia?" description: "Is Cybex or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/cybex-vs-phil-and-teds" publisher: "Brandwave" --- # Cybex vs Phil & Teds: Which is searched more in Australia? Is Cybex or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cybex and Phil & Teds - **Competitive set**: Pram and stroller brands - **Market**: Australia - **Month measured**: Sep 2026 - **Cybex Share of Search**: 4.6% - **Phil & Teds Share of Search**: 0.93% ## Is Cybex or Phil & Teds more popular in search? - In September 2026, Cybex had more branded searches than Phil & Teds among pram and stroller brands in Australia. Cybex had about 1,300 branded searches, while Phil & Teds had 260. Cybex made up 4.6% of all pram and stroller brand searches we track, and Phil & Teds accounted for 0.93%. - Cybex was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia moved from 3.8% to 4.6%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among pram and stroller brands in Australia held steady at 0.93%, and its estimated monthly branded searches moved from 320 to 260. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cybex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phil & Teds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPPAbaby | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Bugaboo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Edwards & Co | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Baby Jogger | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Mother's Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steelcraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "What's the best pram in Australia?": 1. UPPAbaby, 2. Bugaboo, 3. Baby Jogger - Asked ChatGPT "Which stroller is best for a newborn?": named none of the brands we track - Asked ChatGPT "What's the best lightweight stroller for travel?": 1. Joolz, 2. Bugaboo, 3. Cybex - Searched Google, AI Overview "prams": 1. UPPAbaby, 2. Edwards & Co - Searched Google, AI Overview "best pram": 1. UPPAbaby, 2. Bugaboo Not named in any answer: Mother's Choice, Mountain Buggy, Steelcraft and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia pram and stroller brands in September 2026? - In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%. - Estimated monthly branded searches for Phil & Teds in Australia fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | Cybex estimated searches | Cybex Share of Search | Cybex rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.8% | 7 | 320 | 0.93% | 10 | | Nov 2025 | 1.6K | 3.7% | 6 | 320 | 0.75% | 10 | | Dec 2025 | 1K | 3.5% | 6 | 260 | 0.92% | 10 | | Jan 2026 | 1.3K | 4.1% | 7 | 320 | 1% | 10 | | Feb 2026 | 1.3K | 4.6% | 6 | 260 | 0.92% | 10 | | Mar 2026 | 1.3K | 4.3% | 6 | 260 | 0.86% | 10 | | Apr 2026 | 1.3K | 4.5% | 6 | 260 | 0.89% | 10 | | May 2026 | 1.6K | 4.8% | 6 | 210 | 0.63% | 10 | | Jun 2026 | 1.3K | 4.1% | 6 | 260 | 0.82% | 10 | | Jul 2026 | 1.6K | 5.3% | 6 | 260 | 0.85% | 10 | | Aug 2026 | 1.6K | 5.3% | 6 | 260 | 0.85% | 10 | | Sep 2026 | 1.3K | 4.6% | 6 | 260 | 0.93% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Cybex’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cybex**: Measured on the search term “cybex”. - **Phil & Teds**: Measured on the search term “phil and teds”. - [Cybex profile](/demand/au/brands/cybex) - [Phil & Teds profile](/demand/au/brands/phil-and-teds) - [All pram and stroller brands in Australia](/demand/au/categories/au-pram-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cybex or Phil & Teds more popular in search? In September 2026, Cybex had more branded searches than Phil & Teds among pram and stroller brands in Australia. Cybex had about 1,300 branded searches, while Phil & Teds had 260. Cybex made up 4.6% of all pram and stroller brand searches we track, and Phil & Teds accounted for 0.93%. ## Cite this page Brandwave. "Cybex vs Phil & Teds: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/cybex-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/au/compare/cybex-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.