--- title: "Cushla Whiting vs Tiffany & Co.: Which is searched more in Australia?" description: "Is Cushla Whiting or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/cushla-whiting-vs-tiffany-and-co" publisher: "Brandwave" --- # Cushla Whiting vs Tiffany & Co.: Which is searched more in Australia? Is Cushla Whiting or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cushla Whiting and Tiffany & Co. - **Competitive set**: Jewellery brands - **Market**: Australia - **Month measured**: Sep 2026 - **Cushla Whiting Share of Search**: 0.37% - **Tiffany & Co. Share of Search**: 17% ## Is Cushla Whiting or Tiffany & Co. more popular in search? - In September 2026, Tiffany & Co. had more branded searches than Cushla Whiting among jewellery brands in Australia. Tiffany & Co. had about 74,000 branded searches, while Cushla Whiting had 1,600. Tiffany & Co. made up 17% of all jewellery brand searches we track, and Cushla Whiting accounted for 0.37%. - Tiffany & Co. was ahead of Cushla Whiting in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cushla Whiting’s share of searches among jewellery brands in Australia moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia moved from 15.1% to 17%, and its estimated monthly branded searches held steady at 74K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tiffany & Co. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cushla Whiting was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cushla Whiting was listed before Tiffany & Co. in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%. ## Month by month | Month | Cushla Whiting estimated searches | Cushla Whiting Share of Search | Cushla Whiting rank | Tiffany & Co. estimated searches | Tiffany & Co. Share of Search | Tiffany & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.33% | 12 | 74K | 15.1% | 2 | | Nov 2025 | 1.9K | 0.25% | 12 | 90.5K | 12.1% | 4 | | Dec 2025 | 1.6K | 0.2% | 12 | 110K | 13.7% | 2 | | Jan 2026 | 1.6K | 0.33% | 12 | 74K | 15.2% | 2 | | Feb 2026 | 1.6K | 0.35% | 12 | 74K | 16.3% | 2 | | Mar 2026 | 1.6K | 0.37% | 12 | 74K | 17% | 2 | | Apr 2026 | 1.6K | 0.36% | 12 | 74K | 16.7% | 2 | | May 2026 | 1.6K | 0.34% | 12 | 74K | 15.7% | 2 | | Jun 2026 | 1.6K | 0.35% | 12 | 74K | 16% | 2 | | Jul 2026 | 1.6K | 0.38% | 12 | 74K | 17.7% | 2 | | Aug 2026 | 1.9K | 0.42% | 12 | 74K | 16.2% | 2 | | Sep 2026 | 1.6K | 0.37% | 12 | 74K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cushla Whiting’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cushla Whiting**: Measured on the search term “cushla whiting”. - **Tiffany & Co.**: Measured on the search term “tiffany and co”. - [Cushla Whiting profile](/demand/au/brands/cushla-whiting) - [Tiffany & Co. profile](/demand/au/brands/tiffany-and-co) - [All jewellery brands in Australia](/demand/au/categories/au-jewellery-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cushla Whiting or Tiffany & Co. more popular in search? In September 2026, Tiffany & Co. had more branded searches than Cushla Whiting among jewellery brands in Australia. Tiffany & Co. had about 74,000 branded searches, while Cushla Whiting had 1,600. Tiffany & Co. made up 17% of all jewellery brand searches we track, and Cushla Whiting accounted for 0.37%. ## Cite this page Brandwave. "Cushla Whiting vs Tiffany & Co.: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/cushla-whiting-vs-tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/au/compare/cushla-whiting-vs-tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.