--- title: "Culture Kings vs JD Sports: Which is searched more in Australia?" description: "Is Culture Kings or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/culture-kings-vs-jd-sports" publisher: "Brandwave" --- # Culture Kings vs JD Sports: Which is searched more in Australia? Is Culture Kings or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Kings and JD Sports - **Competitive set**: Sneaker retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Culture Kings Share of Search**: 15.8% - **JD Sports Share of Search**: 35.2% ## Is Culture Kings or JD Sports more popular in search? - In September 2026, JD Sports had more branded searches than Culture Kings among sneaker retailers in Australia. JD Sports had about 368,000 branded searches, while Culture Kings had 165,000. JD Sports made up 35.2% of all sneaker retailer searches we track, and Culture Kings accounted for 15.8%. - JD Sports was ahead of Culture Kings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Culture Kings’ share of searches among sneaker retailers in Australia moved from 15.9% to 15.8%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia moved from 35.5% to 35.2%, and its estimated monthly branded searches moved from 450K to 368K. ## Top sneaker retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Culture Kings was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. JD Sports was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Culture Kings and JD Sports were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Foot Locker | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | JD Sports | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Culture Kings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Hype DC | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Platypus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Athlete's Foot | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about sneaker retailers - Asked ChatGPT "Where should I buy sneakers in Australia?": 1. JD Sports, 2. Hype DC, 3. Foot Locker, 4. Culture Kings - Asked ChatGPT "What are the best sneaker stores in Australia?": 1. Foot Locker, 2. Culture Kings - Asked ChatGPT "Which store in Australia has the best range of running shoes?": 1. The Athlete's Foot - Searched Google, AI Overview "shoe stores": 1. Foot Locker Not named in any answer: Platypus. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia sneaker retailers in September 2026? - In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%. - In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%. ## Month by month | Month | Culture Kings estimated searches | Culture Kings Share of Search | Culture Kings rank | JD Sports estimated searches | JD Sports Share of Search | JD Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 15.9% | 3 | 450K | 35.5% | 1 | | Nov 2025 | 368K | 17.7% | 3 | 673K | 32.3% | 2 | | Dec 2025 | 368K | 18.9% | 3 | 673K | 34.5% | 1 | | Jan 2026 | 165K | 13.3% | 3 | 450K | 36.3% | 1 | | Feb 2026 | 165K | 17.5% | 3 | 301K | 31.9% | 2 | | Mar 2026 | 165K | 13.8% | 3 | 450K | 37.7% | 1 | | Apr 2026 | 165K | 12.6% | 3 | 550K | 41.9% | 1 | | May 2026 | 165K | 13.4% | 3 | 450K | 36.6% | 1 | | Jun 2026 | 201K | 14.6% | 3 | 550K | 39.9% | 1 | | Jul 2026 | 165K | 12.8% | 3 | 550K | 42.8% | 1 | | Aug 2026 | 165K | 14.4% | 3 | 450K | 39.3% | 1 | | Sep 2026 | 165K | 15.8% | 3 | 368K | 35.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Kings’ and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Kings**: Measured on the search term “culture kings”. - **JD Sports**: Measured on the search term “jd sports”. - [Culture Kings profile](/demand/au/brands/culture-kings) - [JD Sports profile](/demand/au/brands/jd-sports) - [All sneaker retailers in Australia](/demand/au/categories/au-sneaker-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Culture Kings or JD Sports more popular in search? In September 2026, JD Sports had more branded searches than Culture Kings among sneaker retailers in Australia. JD Sports had about 368,000 branded searches, while Culture Kings had 165,000. JD Sports made up 35.2% of all sneaker retailer searches we track, and Culture Kings accounted for 15.8%. ## Cite this page Brandwave. "Culture Kings vs JD Sports: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/culture-kings-vs-jd-sports This page is also available as HTML at https://gobrandwave.com/demand/au/compare/culture-kings-vs-jd-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.