--- title: "Cover-More vs Southern Cross Travel Insurance: Which is searched more in Australia?" description: "Is Cover-More or Southern Cross Travel Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/cover-more-vs-southern-cross-travel-insurance" publisher: "Brandwave" --- # Cover-More vs Southern Cross Travel Insurance: Which is searched more in Australia? Is Cover-More or Southern Cross Travel Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cover-More and Southern Cross Travel Insurance - **Competitive set**: Travel insurance providers - **Market**: Australia - **Month measured**: Sep 2026 - **Cover-More Share of Search**: 29.1% - **Southern Cross Travel Insurance Share of Search**: 19.5% ## Is Cover-More or Southern Cross Travel Insurance more popular in search? - In September 2026, Cover-More had more branded searches than Southern Cross Travel Insurance among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Southern Cross Travel Insurance had 22,200. Cover-More made up 29.1% of all travel insurance provider searches we track, and Southern Cross Travel Insurance accounted for 19.5%. - Cover-More was ahead of Southern Cross Travel Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia moved from 26.4% to 29.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia moved from 14.4% to 19.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southern Cross Travel Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Southern Cross Travel Insurance was listed before Cover-More in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Travel Insurance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 1Cover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fast Cover | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tick Travel Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cover-More | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | World Nomads | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Budget Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover - Asked ChatGPT "What are the best travel insurance providers in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover, 4. World Nomads - Asked ChatGPT "What's the best travel insurance in Australia for an overseas trip?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover - Searched Google, AI Overview "travel insurance": 1. 1Cover - Searched Google, AI Overview "best travel insurance australia": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Tick Travel Insurance, 4. Cover-More Not named in any answer: Budget Direct. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia travel insurance providers in September 2026? - In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches. - In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%. - In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%. ## Month by month | Month | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank | Southern Cross Travel Insurance estimated searches | Southern Cross Travel Insurance Share of Search | Southern Cross Travel Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 26.4% | 2 | 14.8K | 14.4% | 3 | | Nov 2025 | 33.1K | 31.3% | 1 | 14.8K | 14% | 3 | | Dec 2025 | 27.1K | 27.9% | 1 | 14.8K | 15.2% | 3 | | Jan 2026 | 40.5K | 28.9% | 1 | 22.2K | 15.9% | 3 | | Feb 2026 | 33.1K | 28.9% | 1 | 18.1K | 15.8% | 3 | | Mar 2026 | 33.1K | 25.6% | 2 | 22.2K | 17.2% | 3 | | Apr 2026 | 27.1K | 26.5% | 1 | 18.1K | 17.7% | 3 | | May 2026 | 33.1K | 28.6% | 1 | 22.2K | 19.2% | 3 | | Jun 2026 | 33.1K | 28% | 1 | 22.2K | 18.8% | 3 | | Jul 2026 | 33.1K | 27.8% | 1 | 27.1K | 22.8% | 2 | | Aug 2026 | 33.1K | 28.1% | 1 | 27.1K | 23% | 2 | | Sep 2026 | 33.1K | 29.1% | 1 | 22.2K | 19.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cover-More’s and Southern Cross Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cover-More**: Measured on the search terms “cover more” and “covermore”, summed into one figure. - **Southern Cross Travel Insurance**: Measured on the search term “southern cross travel insurance”. - [Cover-More profile](/demand/au/brands/cover-more) - [Southern Cross Travel Insurance profile](/demand/au/brands/southern-cross-travel-insurance) - [All travel insurance providers in Australia](/demand/au/categories/au-travel-insurance-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cover-More or Southern Cross Travel Insurance more popular in search? In September 2026, Cover-More had more branded searches than Southern Cross Travel Insurance among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Southern Cross Travel Insurance had 22,200. Cover-More made up 29.1% of all travel insurance provider searches we track, and Southern Cross Travel Insurance accounted for 19.5%. ## Cite this page Brandwave. "Cover-More vs Southern Cross Travel Insurance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/cover-more-vs-southern-cross-travel-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/compare/cover-more-vs-southern-cross-travel-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.