--- title: "Cottons vs Thinx: Which is searched more in Australia?" description: "Is Cottons or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/cottons-vs-thinx" publisher: "Brandwave" --- # Cottons vs Thinx: Which is searched more in Australia? Is Cottons or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cottons and Thinx - **Competitive set**: Period care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Cottons Share of Search**: 0.79% - **Thinx Share of Search**: 0.28% ## Is Cottons or Thinx more popular in search? - In September 2026, Cottons had more branded searches than Thinx among period care brands in Australia. Cottons had about 480 branded searches, while Thinx had 170. Cottons made up 0.79% of all period care brand searches we track, and Thinx accounted for 0.28%. - Cottons was ahead of Thinx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cottons’ share of searches among period care brands in Australia moved from 0.52% to 0.79%, and its estimated monthly branded searches moved from 320 to 480. - Across the 12 months ending September 2026, Thinx’s share of searches among period care brands in Australia moved from 0.43% to 0.28%, and its estimated monthly branded searches moved from 260 to 170. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cottons was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thinx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | U by Kotex | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Libra | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tsuno | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Carefree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cottons | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Always | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moxie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best pads and tampons in Australia?": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Cottons, 5. Modibodi - Asked ChatGPT "Which period underwear brand is best in Australia?": 1. Modibodi, 2. Bonds - Asked ChatGPT "What are the best organic tampon brands?": 1. TOM Organic, 2. Tsuno - Searched Google, AI Overview "period underwear": 1. Modibodi, 2. Bonds - Searched Google, AI Overview "tampons": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Carefree, 5. Always Not named in any answer: Stayfree, Moxie and Thinx. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia period care brands in September 2026? - In September 2026, Thinx fell from 11th to 12th among period care brands in Australia. - Estimated monthly branded searches for Cottons in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026. ## Month by month | Month | Cottons estimated searches | Cottons Share of Search | Cottons rank | Thinx estimated searches | Thinx Share of Search | Thinx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.52% | 10 | 260 | 0.43% | 11 | | Nov 2025 | 320 | 0.46% | 10 | 260 | 0.38% | 11 | | Dec 2025 | 320 | 0.6% | 10 | 260 | 0.49% | 11 | | Jan 2026 | 390 | 0.63% | 10 | 320 | 0.52% | 11 | | Feb 2026 | 390 | 0.8% | 10 | 210 | 0.43% | 11 | | Mar 2026 | 390 | 0.8% | 10 | 210 | 0.43% | 11 | | Apr 2026 | 390 | 0.83% | 10 | 210 | 0.45% | 11 | | May 2026 | 390 | 0.74% | 10 | 210 | 0.4% | 11 | | Jun 2026 | 480 | 0.83% | 10 | 210 | 0.36% | 11 | | Jul 2026 | 480 | 0.78% | 10 | 170 | 0.27% | 11 | | Aug 2026 | 590 | 0.96% | 10 | 210 | 0.34% | 11 | | Sep 2026 | 480 | 0.79% | 10 | 170 | 0.28% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Cottons’ and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cottons**: Measured on the search term “cottons tampons”. - **Thinx**: Measured on the search term “thinx”. - [Cottons profile](/demand/au/brands/cottons) - [Thinx profile](/demand/au/brands/thinx) - [All period care brands in Australia](/demand/au/categories/au-period-care-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cottons or Thinx more popular in search? In September 2026, Cottons had more branded searches than Thinx among period care brands in Australia. Cottons had about 480 branded searches, while Thinx had 170. Cottons made up 0.79% of all period care brand searches we track, and Thinx accounted for 0.28%. ## Cite this page Brandwave. "Cottons vs Thinx: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/cottons-vs-thinx This page is also available as HTML at https://gobrandwave.com/demand/au/compare/cottons-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.