--- title: "Converse vs Puma: Which is searched more in Australia?" description: "Is Converse or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/converse-vs-puma" publisher: "Brandwave" --- # Converse vs Puma: Which is searched more in Australia? Is Converse or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Converse and Puma - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **Converse Share of Search**: 7% - **Puma Share of Search**: 3.8% ## Is Converse or Puma more popular in search? - In September 2026, Converse had more branded searches than Puma among sneaker brands in Australia. Converse had about 27,100 branded searches, while Puma had 14,800. Converse made up 7% of all sneaker brand searches we track, and Puma accounted for 3.8%. - The lead changed hands once in the 12 months ending September 2026: Converse took it in September 2026. - Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands in Australia moved from 3.8% to 7%, and its estimated monthly branded searches moved from 12.1K to 27.1K. - Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 14.8K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Converse and Puma were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Converse was listed before Puma in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches. - In September 2026, Puma lost share of searches among sneaker brands in Australia, from 4.4% to 3.8%. ## Month by month | Month | Converse estimated searches | Converse Share of Search | Converse rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3.8% | 9 | 14.8K | 4.6% | 8 | | Nov 2025 | 14.8K | 3.2% | 9 | 18.1K | 3.9% | 8 | | Dec 2025 | 14.8K | 3.4% | 9 | 22.2K | 5% | 8 | | Jan 2026 | 12.1K | 3.3% | 9 | 14.8K | 4% | 8 | | Feb 2026 | 8.1K | 2.7% | 10 | 12.1K | 4.1% | 8 | | Mar 2026 | 12.1K | 3.6% | 9 | 14.8K | 4.4% | 8 | | Apr 2026 | 12.1K | 3.2% | 10 | 14.8K | 4% | 9 | | May 2026 | 12.1K | 3.3% | 9 | 14.8K | 4% | 8 | | Jun 2026 | 12.1K | 3.2% | 9 | 14.8K | 3.9% | 8 | | Jul 2026 | 12.1K | 3.1% | 9 | 14.8K | 3.7% | 8 | | Aug 2026 | 14.8K | 3.6% | 9 | 18.1K | 4.4% | 8 | | Sep 2026 | 27.1K | 7% | 8 | 14.8K | 3.8% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Converse’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Converse**: Measured on the search term “converse shoes”. - **Puma**: Measured on the search term “puma shoes”. - [Converse profile](/demand/au/brands/converse) - [Puma profile](/demand/au/brands/puma) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Converse or Puma more popular in search? In September 2026, Converse had more branded searches than Puma among sneaker brands in Australia. Converse had about 27,100 branded searches, while Puma had 14,800. Converse made up 7% of all sneaker brand searches we track, and Puma accounted for 3.8%. ## Cite this page Brandwave. "Converse vs Puma: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/converse-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/au/compare/converse-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.