--- title: "CommBank vs Wise: Which is searched more in Australia?" description: "Is CommBank or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/commbank-vs-wise" publisher: "Brandwave" --- # CommBank vs Wise: Which is searched more in Australia? Is CommBank or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CommBank and Wise - **Competitive set**: Business bank accounts - **Market**: Australia - **Month measured**: Sep 2026 - **CommBank Share of Search**: 7.8% - **Wise Share of Search**: 1.3% ## Is CommBank or Wise more popular in search? - In September 2026, CommBank had more branded searches than Wise among business bank accounts in Australia. CommBank had about 4,400 branded searches, while Wise had 720. CommBank made up 7.8% of all business bank account searches we track, and Wise accounted for 1.3%. - CommBank was ahead of Wise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CommBank’s share of searches among business bank accounts in Australia moved from 8.8% to 7.8%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Wise’s share of searches among business bank accounts in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 590 to 720. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wise was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CommBank was listed before Wise in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NAB | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Westpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CommBank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ANZ | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Airwallex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Wise | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Judo Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "What's the best business bank account in Australia?": 1. NAB, 2. CommBank, 3. Westpac, 4. Airwallex - Asked ChatGPT "Which bank should I open a business account with?": 1. NAB, 2. Westpac, 3. CommBank - Asked ChatGPT "Which business account has the lowest fees for a small business?": 1. NAB, 2. Westpac - Searched Google, AI Overview "business bank account": 1. CommBank, 2. NAB, 3. Westpac, 4. ANZ - Searched Google, AI Overview "business account": 1. NAB, 2. ANZ, 3. Westpac, 4. Wise Not named in any answer: Judo Bank and Revolut. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia business bank accounts in September 2026? - In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%. - Estimated monthly branded searches for Wise in Australia rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | CommBank estimated searches | CommBank Share of Search | CommBank rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 8.8% | 3 | 590 | 1.2% | 8 | | Nov 2025 | 3.6K | 7.4% | 3 | 480 | 0.98% | 8 | | Dec 2025 | 2.9K | 6.7% | 3 | 390 | 0.9% | 8 | | Jan 2026 | 4.4K | 8.6% | 3 | 590 | 1.2% | 8 | | Feb 2026 | 4.4K | 7.4% | 3 | 590 | 0.99% | 8 | | Mar 2026 | 4.4K | 5.3% | 3 | 720 | 0.86% | 8 | | Apr 2026 | 3.6K | 5.8% | 3 | 590 | 0.95% | 8 | | May 2026 | 4.4K | 6.3% | 3 | 720 | 1% | 8 | | Jun 2026 | 4.4K | 5.7% | 3 | 720 | 0.93% | 8 | | Jul 2026 | 4.4K | 7.3% | 3 | 720 | 1.2% | 8 | | Aug 2026 | 3.6K | 5.6% | 3 | 720 | 1.1% | 8 | | Sep 2026 | 4.4K | 7.8% | 3 | 720 | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using CommBank’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CommBank**: Measured on the search term “commbank business account”. - **Wise**: Measured on the search term “wise business”. - [CommBank profile](/demand/au/brands/commbank) - [Wise profile](/demand/au/brands/wise) - [All business bank accounts in Australia](/demand/au/categories/au-business-bank-accounts): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CommBank or Wise more popular in search? In September 2026, CommBank had more branded searches than Wise among business bank accounts in Australia. CommBank had about 4,400 branded searches, while Wise had 720. CommBank made up 7.8% of all business bank account searches we track, and Wise accounted for 1.3%. ## Cite this page Brandwave. "CommBank vs Wise: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/commbank-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/au/compare/commbank-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.