--- title: "CommBank vs Smartpay: Which is searched more in Australia?" description: "Is CommBank or Smartpay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/commbank-vs-smartpay" publisher: "Brandwave" --- # CommBank vs Smartpay: Which is searched more in Australia? Is CommBank or Smartpay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CommBank and Smartpay - **Competitive set**: EFTPOS providers - **Market**: Australia - **Month measured**: Sep 2026 - **CommBank Share of Search**: 1.9% - **Smartpay Share of Search**: 2.4% ## Is CommBank or Smartpay more popular in search? - In September 2026, Smartpay had more branded searches than CommBank among EFTPOS providers in Australia. Smartpay had about 1,300 branded searches, while CommBank had 1,000. Smartpay made up 2.4% of all EFTPOS provider searches we track, and CommBank accounted for 1.9%. - Smartpay was ahead of CommBank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CommBank’s share of searches among EFTPOS providers in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia moved from 5.4% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top EFTPOS providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smartpay did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeller | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CommBank | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Square | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tyro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Smartpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about EFTPOS providers - Asked ChatGPT "Which EFTPOS provider should my business use in Australia?": 1. Square, 2. Zeller, 3. Tyro - Asked ChatGPT "What are the best EFTPOS machines for small businesses in Australia?": 1. Zeller, 2. Square, 3. CommBank, 4. Tyro - Asked ChatGPT "What's the cheapest EFTPOS provider in Australia for a cafe?": 1. CommBank, 2. Zeller, 3. Tyro - Searched Google, AI Overview "eftpos machine": 1. Square, 2. Zeller, 3. CommBank, 4. Tyro - Searched Google, AI Overview "eftpos terminal": 1. CommBank, 2. Zeller Not named in any answer: Smartpay. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia EFTPOS providers in September 2026? - Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | CommBank estimated searches | CommBank Share of Search | CommBank rank | Smartpay estimated searches | Smartpay Share of Search | Smartpay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2% | 5 | 2.4K | 5.4% | 4 | | Nov 2025 | 880 | 2% | 5 | 1.9K | 4.4% | 4 | | Dec 2025 | 590 | 1.8% | 5 | 1.6K | 4.9% | 4 | | Jan 2026 | 590 | 1.6% | 5 | 1.9K | 5.1% | 4 | | Feb 2026 | 590 | 1.5% | 5 | 1.9K | 4.8% | 4 | | Mar 2026 | 1K | 2.3% | 5 | 1.9K | 4.3% | 4 | | Apr 2026 | 590 | 1.6% | 5 | 1.3K | 3.6% | 4 | | May 2026 | 590 | 1.5% | 5 | 1.3K | 3.2% | 4 | | Jun 2026 | 720 | 1.7% | 5 | 1.3K | 3.1% | 4 | | Jul 2026 | 720 | 1.7% | 5 | 1.6K | 3.8% | 4 | | Aug 2026 | 880 | 2% | 5 | 1K | 2.3% | 4 | | Sep 2026 | 1K | 1.9% | 5 | 1.3K | 2.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CommBank’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CommBank**: Measured on the search term “commbank eftpos”. - **Smartpay**: Measured on the search term “smartpay”. - [CommBank profile](/demand/au/brands/commbank) - [Smartpay profile](/demand/au/brands/smartpay) - [All EFTPOS providers in Australia](/demand/au/categories/au-eftpos-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CommBank or Smartpay more popular in search? In September 2026, Smartpay had more branded searches than CommBank among EFTPOS providers in Australia. Smartpay had about 1,300 branded searches, while CommBank had 1,000. Smartpay made up 2.4% of all EFTPOS provider searches we track, and CommBank accounted for 1.9%. ## Cite this page Brandwave. "CommBank vs Smartpay: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/commbank-vs-smartpay This page is also available as HTML at https://gobrandwave.com/demand/au/compare/commbank-vs-smartpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.