--- title: "CommBank vs Latitude: Which is searched more in Australia?" description: "Is CommBank or Latitude more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/commbank-vs-latitude-credit-cards" publisher: "Brandwave" --- # CommBank vs Latitude: Which is searched more in Australia? Is CommBank or Latitude more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CommBank and Latitude - **Competitive set**: Credit cards - **Market**: Australia - **Month measured**: Sep 2026 - **CommBank Share of Search**: 4.4% - **Latitude Share of Search**: 3.6% ## Is CommBank or Latitude more popular in search? - In September 2026, CommBank had more branded searches than Latitude among credit cards in Australia. CommBank had about 33,100 branded searches, while Latitude had 27,100. CommBank made up 4.4% of all credit card searches we track, and Latitude accounted for 3.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Latitude took it in March 2026, CommBank took it in August 2026. - Across the 12 months ending September 2026, CommBank’s share of searches among credit cards in Australia moved from 2.7% to 4.4%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia moved from 2.2% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 27.1K. ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CommBank and Latitude were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia credit cards in September 2026? - In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%. - Estimated monthly branded searches for Latitude in Australia rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026. ## Month by month | Month | CommBank estimated searches | CommBank Share of Search | CommBank rank | Latitude estimated searches | Latitude Share of Search | Latitude rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.7% | 5 | 18.1K | 2.2% | 6 | | Nov 2025 | 22.2K | 2.7% | 4 | 18.1K | 2.2% | 6 | | Dec 2025 | 18.1K | 2.4% | 5 | 18.1K | 2.4% | 6 | | Jan 2026 | 27.1K | 3.4% | 4 | 22.2K | 2.8% | 5 | | Feb 2026 | 22.2K | 2.8% | 4 | 18.1K | 2.3% | 6 | | Mar 2026 | 22.2K | 2.6% | 5 | 27.1K | 3.2% | 3 | | Apr 2026 | 18.1K | 2.3% | 5 | 27.1K | 3.5% | 3 | | May 2026 | 18.1K | 2.3% | 6 | 22.2K | 2.9% | 4 | | Jun 2026 | 18.1K | 2.3% | 5 | 27.1K | 3.5% | 3 | | Jul 2026 | 18.1K | 2.6% | 6 | 27.1K | 3.9% | 3 | | Aug 2026 | 40.5K | 5.3% | 3 | 27.1K | 3.6% | 5 | | Sep 2026 | 33.1K | 4.4% | 3 | 27.1K | 3.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CommBank’s and Latitude’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CommBank**: Measured on the search term “commbank credit card”. - **Latitude**: Measured on the search term “latitude credit card”. - [CommBank profile](/demand/au/brands/commbank) - [Latitude profile](/demand/au/brands/latitude-credit-cards) - [All credit cards in Australia](/demand/au/categories/au-credit-cards): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CommBank or Latitude more popular in search? In September 2026, CommBank had more branded searches than Latitude among credit cards in Australia. CommBank had about 33,100 branded searches, while Latitude had 27,100. CommBank made up 4.4% of all credit card searches we track, and Latitude accounted for 3.6%. ## Cite this page Brandwave. "CommBank vs Latitude: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/commbank-vs-latitude-credit-cards This page is also available as HTML at https://gobrandwave.com/demand/au/compare/commbank-vs-latitude-credit-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.