--- title: "Columbia vs Macpac: Which is searched more in Australia?" description: "Is Columbia or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/columbia-vs-macpac" publisher: "Brandwave" --- # Columbia vs Macpac: Which is searched more in Australia? Is Columbia or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and Macpac - **Competitive set**: Outdoor jacket brands - **Market**: Australia - **Month measured**: Sep 2026 - **Columbia Share of Search**: 5.7% - **Macpac Share of Search**: 10.6% ## Is Columbia or Macpac more popular in search? - In September 2026, Macpac had more branded searches than Columbia among outdoor jacket brands in Australia. Macpac had about 5,400 branded searches, while Columbia had 2,900. Macpac made up 10.6% of all outdoor jacket brand searches we track, and Columbia accounted for 5.7%. - Macpac was ahead of Columbia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among outdoor jacket brands in Australia moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia moved from 16.2% to 10.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top outdoor jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Columbia was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Macpac was listed before Columbia in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macpac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | The North Face | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Rab | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Mont | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Arc'teryx | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor jacket brands - Asked ChatGPT "What's the best rain jacket for hiking in Australia?": 1. Patagonia, 2. Macpac, 3. Mont - Asked ChatGPT "Which outdoor jacket brand should I buy in Australia?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Arc'teryx - Asked ChatGPT "What's the best puffer jacket for travel?": 1. Patagonia, 2. Rab - Searched Google, AI Overview "rain jacket": 1. Patagonia, 2. The North Face, 3. Kathmandu, 4. Columbia - Searched Google, AI Overview "waterproof jacket": 1. Kathmandu, 2. Macpac, 3. The North Face Not named in any answer: Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia outdoor jacket brands in September 2026? - In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%. - In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Macpac estimated searches | Macpac Share of Search | Macpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 5.9% | 4 | 6.6K | 16.2% | 2 | | Nov 2025 | 3.6K | 6.2% | 4 | 8.1K | 14% | 3 | | Dec 2025 | 2.4K | 5.2% | 4 | 6.6K | 14.3% | 3 | | Jan 2026 | 1.9K | 4.7% | 4 | 4.4K | 11% | 3 | | Feb 2026 | 1.9K | 5.6% | 4 | 3.6K | 10.7% | 3 | | Mar 2026 | 2.9K | 5.1% | 5 | 6.6K | 11.6% | 3 | | Apr 2026 | 4.4K | 5.3% | 4 | 12.1K | 14.6% | 2 | | May 2026 | 6.6K | 6% | 4 | 14.8K | 13.5% | 2 | | Jun 2026 | 6.6K | 4.7% | 5 | 18.1K | 12.9% | 2 | | Jul 2026 | 6.6K | 4.6% | 5 | 14.8K | 10.3% | 4 | | Aug 2026 | 5.4K | 6.2% | 5 | 12.1K | 14% | 3 | | Sep 2026 | 2.9K | 5.7% | 4 | 5.4K | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search term “columbia jackets”. - **Macpac**: Measured on the search term “macpac jacket”. - [Columbia profile](/demand/au/brands/columbia) - [Macpac profile](/demand/au/brands/macpac) - [All outdoor jacket brands in Australia](/demand/au/categories/au-outdoor-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or Macpac more popular in search? In September 2026, Macpac had more branded searches than Columbia among outdoor jacket brands in Australia. Macpac had about 5,400 branded searches, while Columbia had 2,900. Macpac made up 10.6% of all outdoor jacket brand searches we track, and Columbia accounted for 5.7%. ## Cite this page Brandwave. "Columbia vs Macpac: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/columbia-vs-macpac This page is also available as HTML at https://gobrandwave.com/demand/au/compare/columbia-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.