--- title: "Colgate vs Philips Sonicare: Which is searched more in Australia?" description: "Is Colgate or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/colgate-vs-philips-sonicare" publisher: "Brandwave" --- # Colgate vs Philips Sonicare: Which is searched more in Australia? Is Colgate or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Philips Sonicare - **Competitive set**: Oral care brands - **Market**: Australia - **Month measured**: Sep 2026 - **Colgate Share of Search**: 6.3% - **Philips Sonicare Share of Search**: 5.1% ## Is Colgate or Philips Sonicare more popular in search? - In September 2026, Colgate had more branded searches than Philips Sonicare among oral care brands in Australia. Colgate had about 5,400 branded searches, while Philips Sonicare had 4,400. Colgate made up 6.3% of all oral care brand searches we track, and Philips Sonicare accounted for 5.1%. - Colgate was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in Australia moved from 6.7% to 6.3%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in Australia moved from 3.6% to 5.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate and Philips Sonicare were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Colgate and Philips Sonicare were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia oral care brands in September 2026? - In September 2026, Colgate lost share of searches among oral care brands in Australia, from 7.7% to 6.3%. - Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026. ## Month by month | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 6.7% | 6 | 2.9K | 3.6% | 9 | | Nov 2025 | 4.4K | 4.1% | 8 | 3.6K | 3.3% | 9 | | Dec 2025 | 3.6K | 4.7% | 8 | 2.9K | 3.8% | 9 | | Jan 2026 | 4.4K | 5.5% | 8 | 2.9K | 3.6% | 9 | | Feb 2026 | 4.4K | 6.3% | 7 | 2.4K | 3.4% | 9 | | Mar 2026 | 5.4K | 6.8% | 6 | 2.4K | 3% | 9 | | Apr 2026 | 5.4K | 7.1% | 6 | 3.6K | 4.7% | 9 | | May 2026 | 5.4K | 7.3% | 6 | 3.6K | 4.9% | 9 | | Jun 2026 | 4.4K | 5.8% | 8 | 4.4K | 5.8% | 9 | | Jul 2026 | 5.4K | 6.4% | 7 | 4.4K | 5.2% | 9 | | Aug 2026 | 6.6K | 7.7% | 6 | 4.4K | 5.2% | 9 | | Sep 2026 | 5.4K | 6.3% | 8 | 4.4K | 5.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search term “colgate”. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - [Colgate profile](/demand/au/brands/colgate) - [Philips Sonicare profile](/demand/au/brands/philips-sonicare) - [All oral care brands in Australia](/demand/au/categories/au-oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Philips Sonicare more popular in search? In September 2026, Colgate had more branded searches than Philips Sonicare among oral care brands in Australia. Colgate had about 5,400 branded searches, while Philips Sonicare had 4,400. Colgate made up 6.3% of all oral care brand searches we track, and Philips Sonicare accounted for 5.1%. ## Cite this page Brandwave. "Colgate vs Philips Sonicare: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/colgate-vs-philips-sonicare This page is also available as HTML at https://gobrandwave.com/demand/au/compare/colgate-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.