--- title: "Colgate Optic White vs Opalescence: Which is searched more in Australia?" description: "Is Colgate Optic White or Opalescence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/colgate-optic-white-vs-opalescence" publisher: "Brandwave" --- # Colgate Optic White vs Opalescence: Which is searched more in Australia? Is Colgate Optic White or Opalescence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and Opalescence - **Competitive set**: Teeth whitening brands - **Market**: Australia - **Month measured**: Sep 2026 - **Colgate Optic White Share of Search**: 31.2% - **Opalescence Share of Search**: 4.1% ## Is Colgate Optic White or Opalescence more popular in search? - In September 2026, Colgate Optic White had more branded searches than Opalescence among teeth whitening brands in Australia. Colgate Optic White had about 9,900 branded searches, while Opalescence had 1,300. Colgate Optic White made up 31.2% of all teeth whitening brand searches we track, and Opalescence accounted for 4.1%. - Colgate Optic White was ahead of Opalescence in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia moved from 17.7% to 31.2%, and its estimated monthly branded searches moved from 5.4K to 9.9K. - Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Opalescence did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hismile | 2 of 3 | 0 of 2 | 2 of 5 | | Colgate Optic White | 1 of 3 | 0 of 2 | 1 of 5 | | White Glo | 1 of 3 | 0 of 2 | 1 of 5 | | Opalescence | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening product should I use at home in Australia?": named none of the brands we track - Asked ChatGPT "What are the best teeth whitening brands in Australia?": 1. Hismile, 2. Colgate Optic White, 3. White Glo - Asked ChatGPT "What are the best teeth whitening strips for sensitive teeth?": 1. Hismile - Searched Google, AI Overview "teeth whitening": named none of the brands we track - Searched Google, AI Overview "teeth whitening strips": named none of the brands we track Not named in any answer: Opalescence. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia teeth whitening brands in September 2026? - In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches. - In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%. - Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | Opalescence estimated searches | Opalescence Share of Search | Opalescence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 17.7% | 2 | 1K | 3.3% | 4 | | Nov 2025 | 4.4K | 7.7% | 2 | 1K | 1.8% | 4 | | Dec 2025 | 3.6K | 12.6% | 2 | 880 | 3.1% | 4 | | Jan 2026 | 4.4K | 17.3% | 2 | 1K | 3.9% | 4 | | Feb 2026 | 4.4K | 17.6% | 2 | 880 | 3.5% | 4 | | Mar 2026 | 4.4K | 15.1% | 2 | 1K | 3.4% | 4 | | Apr 2026 | 4.4K | 17.3% | 2 | 1K | 3.9% | 4 | | May 2026 | 5.4K | 23.4% | 2 | 1K | 4.3% | 4 | | Jun 2026 | 5.4K | 20.5% | 2 | 1K | 3.8% | 4 | | Jul 2026 | 6.6K | 23.7% | 2 | 1.3K | 4.7% | 4 | | Aug 2026 | 14.8K | 44.4% | 1 | 1.3K | 3.9% | 4 | | Sep 2026 | 9.9K | 31.2% | 2 | 1.3K | 4.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate Optic White’s and Opalescence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search term “colgate optic white”. - **Opalescence**: Measured on the search term “opalescence”. - [Colgate Optic White profile](/demand/au/brands/colgate-optic-white) - [Opalescence profile](/demand/au/brands/opalescence) - [All teeth whitening brands in Australia](/demand/au/categories/au-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate Optic White or Opalescence more popular in search? In September 2026, Colgate Optic White had more branded searches than Opalescence among teeth whitening brands in Australia. Colgate Optic White had about 9,900 branded searches, while Opalescence had 1,300. Colgate Optic White made up 31.2% of all teeth whitening brand searches we track, and Opalescence accounted for 4.1%. ## Cite this page Brandwave. "Colgate Optic White vs Opalescence: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/colgate-optic-white-vs-opalescence This page is also available as HTML at https://gobrandwave.com/demand/au/compare/colgate-optic-white-vs-opalescence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.