--- title: "Coles vs Woolworths: Which is searched more in Australia?" description: "Is Coles or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/coles-vs-woolworths-supermarkets" publisher: "Brandwave" --- # Coles vs Woolworths: Which is searched more in Australia? Is Coles or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coles and Woolworths - **Competitive set**: Supermarkets - **Market**: Australia - **Month measured**: Sep 2026 - **Coles Share of Search**: 33.2% - **Woolworths Share of Search**: 32.7% ## Is Coles or Woolworths more popular in search? - In September 2026, Coles had more branded searches than Woolworths among supermarkets in Australia. Coles had about 3 million branded searches, while Woolworths had 2.9 million. Coles made up 33.2% of all supermarket searches we track, and Woolworths accounted for 32.7%. - The lead changed hands 8 times in the 12 months ending September 2026: Woolworths took it in January 2026, Coles took it in February 2026, Woolworths took it in March 2026, Coles took it in April 2026, Woolworths took it in May 2026, Coles took it in July 2026, Woolworths took it in August 2026, Coles took it in September 2026. - Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia moved from 35.1% to 33.2%, and its estimated monthly branded searches moved from 3.7M to 3M. - Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia moved from 34.6% to 32.7%, and its estimated monthly branded searches moved from 3.6M to 2.9M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Coles and Woolworths showed up in all four answers. Woolworths was listed before Coles in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolworths | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Coles | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Aldi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harris Farm Markets | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | IGA | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about supermarkets - Asked ChatGPT "Which supermarket is cheapest in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. IGA - Asked ChatGPT "What are the best supermarkets in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. Harris Farm Markets, 5. IGA - Asked ChatGPT "What's the best supermarket in Australia for online grocery delivery?": 1. Woolworths, 2. Coles, 3. IGA, 4. Harris Farm Markets, 5. Aldi - Searched Google, AI Overview "grocery delivery": 1. Woolworths, 2. Coles, 3. Harris Farm Markets Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia supermarkets in September 2026? - In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches. - In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%. ## Month by month | Month | Coles estimated searches | Coles Share of Search | Coles rank | Woolworths estimated searches | Woolworths Share of Search | Woolworths rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7M | 35.1% | 1 | 3.6M | 34.6% | 2 | | Nov 2025 | 3.7M | 35.1% | 1 | 3.6M | 34.5% | 2 | | Dec 2025 | 4.4M | 34.8% | 1 | 4.3M | 34.4% | 2 | | Jan 2026 | 3.7M | 32.6% | 2 | 4.3M | 38.3% | 1 | | Feb 2026 | 3.6M | 35.2% | 1 | 3.6M | 34.7% | 2 | | Mar 2026 | 3.7M | 32.8% | 2 | 4.3M | 38.9% | 1 | | Apr 2026 | 4.3M | 34.6% | 1 | 4.3M | 34.2% | 2 | | May 2026 | 3M | 31% | 2 | 3.6M | 37.3% | 1 | | Jun 2026 | 3M | 33.3% | 1 | 3M | 33.3% | 2 | | Jul 2026 | 3M | 33.3% | 1 | 2.9M | 32.8% | 2 | | Aug 2026 | 3M | 31% | 2 | 3.6M | 36.9% | 1 | | Sep 2026 | 3M | 33.2% | 1 | 2.9M | 32.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Coles’ and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coles**: Measured on the search terms “coles” and “coles online”, summed into one figure. - **Woolworths**: Measured on the search terms “woolworths” and “woolworths online”, summed into one figure. - [Coles profile](/demand/au/brands/coles) - [Woolworths profile](/demand/au/brands/woolworths-supermarkets) - [All supermarkets in Australia](/demand/au/categories/au-supermarkets): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coles or Woolworths more popular in search? In September 2026, Coles had more branded searches than Woolworths among supermarkets in Australia. Coles had about 3 million branded searches, while Woolworths had 2.9 million. Coles made up 33.2% of all supermarket searches we track, and Woolworths accounted for 32.7%. ## Cite this page Brandwave. "Coles vs Woolworths: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/coles-vs-woolworths-supermarkets This page is also available as HTML at https://gobrandwave.com/demand/au/compare/coles-vs-woolworths-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.