--- title: "Coles vs NAB: Which is searched more in Australia?" description: "Is Coles or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/coles-vs-nab-bank" publisher: "Brandwave" --- # Coles vs NAB: Which is searched more in Australia? Is Coles or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coles and NAB - **Competitive set**: Credit cards - **Market**: Australia - **Month measured**: Sep 2026 - **Coles Share of Search**: 2.4% - **NAB Share of Search**: 3.6% ## Is Coles or NAB more popular in search? - In September 2026, NAB had more branded searches than Coles among credit cards in Australia. NAB had about 27,100 branded searches, while Coles had 18,100. NAB made up 3.6% of all credit card searches we track, and Coles accounted for 2.4%. - The lead changed hands once in the 12 months ending September 2026: NAB took it in January 2026. - Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia moved from 2.2% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 27.1K. ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coles was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NAB was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coles was listed before NAB in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia credit cards in September 2026? - In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%. - NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. ## Month by month | Month | Coles estimated searches | Coles Share of Search | Coles rank | NAB estimated searches | NAB Share of Search | NAB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.2% | 3 | 18.1K | 2.2% | 7 | | Nov 2025 | 18.1K | 2.2% | 5 | 18.1K | 2.2% | 7 | | Dec 2025 | 18.1K | 2.4% | 4 | 14.8K | 1.9% | 7 | | Jan 2026 | 18.1K | 2.3% | 7 | 22.2K | 2.8% | 6 | | Feb 2026 | 14.8K | 1.9% | 8 | 22.2K | 2.8% | 5 | | Mar 2026 | 18.1K | 2.2% | 7 | 22.2K | 2.6% | 6 | | Apr 2026 | 14.8K | 1.9% | 7 | 18.1K | 2.3% | 6 | | May 2026 | 18.1K | 2.3% | 5 | 18.1K | 2.3% | 7 | | Jun 2026 | 14.8K | 1.9% | 7 | 18.1K | 2.3% | 6 | | Jul 2026 | 18.1K | 2.6% | 5 | 18.1K | 2.6% | 7 | | Aug 2026 | 22.2K | 2.9% | 7 | 27.1K | 3.6% | 6 | | Sep 2026 | 18.1K | 2.4% | 8 | 27.1K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Coles’ and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coles**: Measured on the search term “coles credit card”. - **NAB**: Measured on the search term “nab credit card”. - [Coles profile](/demand/au/brands/coles) - [NAB profile](/demand/au/brands/nab-bank) - [All credit cards in Australia](/demand/au/categories/au-credit-cards): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coles or NAB more popular in search? In September 2026, NAB had more branded searches than Coles among credit cards in Australia. NAB had about 27,100 branded searches, while Coles had 18,100. NAB made up 3.6% of all credit card searches we track, and Coles accounted for 2.4%. ## Cite this page Brandwave. "Coles vs NAB: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/coles-vs-nab-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/coles-vs-nab-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.