--- title: "Coca-Cola vs Kirks: Which is searched more in Australia?" description: "Is Coca-Cola or Kirks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/coca-cola-vs-kirks" publisher: "Brandwave" --- # Coca-Cola vs Kirks: Which is searched more in Australia? Is Coca-Cola or Kirks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coca-Cola and Kirks - **Competitive set**: Soft drink brands - **Market**: Australia - **Month measured**: Sep 2026 - **Coca-Cola Share of Search**: 26.1% - **Kirks Share of Search**: 14% ## Is Coca-Cola or Kirks more popular in search? - In September 2026, Coca-Cola had more branded searches than Kirks among soft drink brands in Australia. Coca-Cola had about 33,100 branded searches, while Kirks had 17,700. Coca-Cola made up 26.1% of all soft drink brand searches we track, and Kirks accounted for 14%. - Coca-Cola was ahead of Kirks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia moved from 27.4% to 26.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia moved from 11.1% to 14%, and its estimated monthly branded searches moved from 11K to 17.7K. ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Coca-Cola was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kirks was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Coca-Cola was listed before Kirks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. ## Month by month | Month | Coca-Cola estimated searches | Coca-Cola Share of Search | Coca-Cola rank | Kirks estimated searches | Kirks Share of Search | Kirks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 27.4% | 1 | 11K | 11.1% | 5 | | Nov 2025 | 33.1K | 28.4% | 1 | 17.7K | 15.2% | 4 | | Dec 2025 | 27.1K | 23.8% | 2 | 15.7K | 13.8% | 4 | | Jan 2026 | 22.2K | 22.4% | 1 | 11.7K | 11.8% | 4 | | Feb 2026 | 27.1K | 27.7% | 1 | 12.8K | 13.1% | 4 | | Mar 2026 | 33.1K | 28.6% | 1 | 15.7K | 13.6% | 4 | | Apr 2026 | 27.1K | 26.6% | 1 | 10.5K | 10.3% | 4 | | May 2026 | 33.1K | 29.6% | 1 | 10.5K | 9.4% | 5 | | Jun 2026 | 33.1K | 30.3% | 1 | 8.5K | 7.8% | 5 | | Jul 2026 | 27.1K | 24.2% | 2 | 9K | 8.1% | 5 | | Aug 2026 | 33.1K | 27.2% | 1 | 11K | 9% | 5 | | Sep 2026 | 33.1K | 26.1% | 1 | 17.7K | 14% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Coca-Cola’s and Kirks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coca-Cola**: Measured on the search term “coca cola”. - **Kirks**: Measured on the search terms “kirks” and “kirks soft drink”, summed into one figure. - [Coca-Cola profile](/demand/au/brands/coca-cola) - [Kirks profile](/demand/au/brands/kirks) - [All soft drink brands in Australia](/demand/au/categories/au-soft-drink-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coca-Cola or Kirks more popular in search? In September 2026, Coca-Cola had more branded searches than Kirks among soft drink brands in Australia. Coca-Cola had about 33,100 branded searches, while Kirks had 17,700. Coca-Cola made up 26.1% of all soft drink brand searches we track, and Kirks accounted for 14%. ## Cite this page Brandwave. "Coca-Cola vs Kirks: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/coca-cola-vs-kirks This page is also available as HTML at https://gobrandwave.com/demand/au/compare/coca-cola-vs-kirks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.