--- title: "Club Pilates vs KX Pilates: Which is searched more in Australia?" description: "Is Club Pilates or KX Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/club-pilates-vs-kx-pilates" publisher: "Brandwave" --- # Club Pilates vs KX Pilates: Which is searched more in Australia? Is Club Pilates or KX Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Club Pilates and KX Pilates - **Competitive set**: Boutique fitness studios - **Market**: Australia - **Month measured**: Sep 2026 - **Club Pilates Share of Search**: 17.7% - **KX Pilates Share of Search**: 26.4% ## Is Club Pilates or KX Pilates more popular in search? - In September 2026, KX Pilates had more branded searches than Club Pilates among boutique fitness studios in Australia. KX Pilates had about 12,100 branded searches, while Club Pilates had 8,100. KX Pilates made up 26.4% of all boutique fitness studio searches we track, and Club Pilates accounted for 17.7%. - KX Pilates was ahead of Club Pilates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia moved from 6% to 17.7%, and its estimated monthly branded searches moved from 3.6K to 8.1K. - Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia moved from 30% to 26.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KX Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Club Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KX Pilates was listed before Club Pilates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training - Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates - Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's - Searched Google, AI Overview "reformer pilates": named none of the brands we track Not named in any answer: Fitstop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia boutique fitness studios in September 2026? - In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%. - In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%. ## Month by month | Month | Club Pilates estimated searches | Club Pilates Share of Search | Club Pilates rank | KX Pilates estimated searches | KX Pilates Share of Search | KX Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 6% | 6 | 18.1K | 30% | 1 | | Nov 2025 | 4.4K | 7.4% | 6 | 18.1K | 30.3% | 1 | | Dec 2025 | 5.4K | 10.1% | 5 | 14.8K | 27.7% | 1 | | Jan 2026 | 6.6K | 9.1% | 5 | 22.2K | 30.7% | 1 | | Feb 2026 | 5.4K | 9.2% | 5 | 18.1K | 30.7% | 1 | | Mar 2026 | 6.6K | 11% | 5 | 18.1K | 30.1% | 1 | | Apr 2026 | 5.4K | 10.2% | 5 | 14.8K | 27.9% | 1 | | May 2026 | 5.4K | 10.5% | 5 | 14.8K | 28.7% | 1 | | Jun 2026 | 6.6K | 14.7% | 4 | 12.1K | 26.9% | 1 | | Jul 2026 | 8.1K | 16.8% | 3 | 12.1K | 25.2% | 1 | | Aug 2026 | 9.9K | 18.8% | 3 | 12.1K | 23% | 1 | | Sep 2026 | 8.1K | 17.7% | 3 | 12.1K | 26.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Club Pilates’ and KX Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Club Pilates**: Measured on the search term “club pilates”. - **KX Pilates**: Measured on the search term “kx pilates”. - [Club Pilates profile](/demand/au/brands/club-pilates) - [KX Pilates profile](/demand/au/brands/kx-pilates) - [All boutique fitness studios in Australia](/demand/au/categories/au-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Club Pilates or KX Pilates more popular in search? In September 2026, KX Pilates had more branded searches than Club Pilates among boutique fitness studios in Australia. KX Pilates had about 12,100 branded searches, while Club Pilates had 8,100. KX Pilates made up 26.4% of all boutique fitness studio searches we track, and Club Pilates accounted for 17.7%. ## Cite this page Brandwave. "Club Pilates vs KX Pilates: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/club-pilates-vs-kx-pilates This page is also available as HTML at https://gobrandwave.com/demand/au/compare/club-pilates-vs-kx-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.