--- title: "Club Pilates vs F45 Training: Which is searched more in Australia?" description: "Is Club Pilates or F45 Training more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/club-pilates-vs-f45-training" publisher: "Brandwave" --- # Club Pilates vs F45 Training: Which is searched more in Australia? Is Club Pilates or F45 Training more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Club Pilates and F45 Training - **Competitive set**: Boutique fitness studios - **Market**: Australia - **Month measured**: Sep 2026 - **Club Pilates Share of Search**: 17.7% - **F45 Training Share of Search**: 14.4% ## Is Club Pilates or F45 Training more popular in search? - In September 2026, Club Pilates had more branded searches than F45 Training among boutique fitness studios in Australia. Club Pilates had about 8,100 branded searches, while F45 Training had 6,600. Club Pilates made up 17.7% of all boutique fitness studio searches we track, and F45 Training accounted for 14.4%. - The lead changed hands once in the 12 months ending September 2026: Club Pilates took it in August 2026. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia moved from 6% to 17.7%, and its estimated monthly branded searches moved from 3.6K to 8.1K. - Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia moved from 16.4% to 14.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, F45 Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Club Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. F45 Training was listed before Club Pilates in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training - Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates - Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's - Searched Google, AI Overview "reformer pilates": named none of the brands we track Not named in any answer: Fitstop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia boutique fitness studios in September 2026? - In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%. - In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%. ## Month by month | Month | Club Pilates estimated searches | Club Pilates Share of Search | Club Pilates rank | F45 Training estimated searches | F45 Training Share of Search | F45 Training rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 6% | 6 | 9.9K | 16.4% | 3 | | Nov 2025 | 4.4K | 7.4% | 6 | 9.9K | 16.6% | 3 | | Dec 2025 | 5.4K | 10.1% | 5 | 9.9K | 18.5% | 2 | | Jan 2026 | 6.6K | 9.1% | 5 | 12.1K | 16.7% | 3 | | Feb 2026 | 5.4K | 9.2% | 5 | 9.9K | 16.8% | 3 | | Mar 2026 | 6.6K | 11% | 5 | 9.9K | 16.4% | 3 | | Apr 2026 | 5.4K | 10.2% | 5 | 8.1K | 15.3% | 3 | | May 2026 | 5.4K | 10.5% | 5 | 8.1K | 15.7% | 3 | | Jun 2026 | 6.6K | 14.7% | 4 | 8.1K | 18% | 2 | | Jul 2026 | 8.1K | 16.8% | 3 | 8.1K | 16.8% | 4 | | Aug 2026 | 9.9K | 18.8% | 3 | 8.1K | 15.4% | 4 | | Sep 2026 | 8.1K | 17.7% | 3 | 6.6K | 14.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Club Pilates’ and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Club Pilates**: Measured on the search term “club pilates”. - **F45 Training**: Measured on the search term “f45”. - [Club Pilates profile](/demand/au/brands/club-pilates) - [F45 Training profile](/demand/au/brands/f45-training) - [All boutique fitness studios in Australia](/demand/au/categories/au-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Club Pilates or F45 Training more popular in search? In September 2026, Club Pilates had more branded searches than F45 Training among boutique fitness studios in Australia. Club Pilates had about 8,100 branded searches, while F45 Training had 6,600. Club Pilates made up 17.7% of all boutique fitness studio searches we track, and F45 Training accounted for 14.4%. ## Cite this page Brandwave. "Club Pilates vs F45 Training: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/club-pilates-vs-f45-training This page is also available as HTML at https://gobrandwave.com/demand/au/compare/club-pilates-vs-f45-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.