--- title: "Choices Flooring vs Flooring Xtra: Which is searched more in Australia?" description: "Is Choices Flooring or Flooring Xtra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/choices-flooring-vs-flooring-xtra" publisher: "Brandwave" --- # Choices Flooring vs Flooring Xtra: Which is searched more in Australia? Is Choices Flooring or Flooring Xtra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Choices Flooring and Flooring Xtra - **Competitive set**: Flooring retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Choices Flooring Share of Search**: 12.1% - **Flooring Xtra Share of Search**: 9.9% ## Is Choices Flooring or Flooring Xtra more popular in search? - In September 2026, Choices Flooring had more branded searches than Flooring Xtra among flooring retailers in Australia. Choices Flooring had about 9,900 branded searches, while Flooring Xtra had 8,100. Choices Flooring made up 12.1% of all flooring retailer searches we track, and Flooring Xtra accounted for 9.9%. - Choices Flooring was ahead of Flooring Xtra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Choices Flooring’s share of searches among flooring retailers in Australia moved from 11.8% to 12.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Flooring Xtra’s share of searches among flooring retailers in Australia moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top flooring retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Choices Flooring was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Flooring Xtra was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Choices Flooring was listed before Flooring Xtra in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Choices Flooring | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Andersens | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | National Tiles | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Carpet Court | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Havwoods | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Flooring Xtra | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about flooring retailers - Asked ChatGPT "Where should I buy new flooring in Australia?": 1. Choices Flooring, 2. National Tiles, 3. Havwoods - Asked ChatGPT "What are the best flooring stores in Australia?": 1. Andersens, 2. National Tiles, 3. Choices Flooring, 4. Havwoods, 5. Carpet Court - Asked ChatGPT "Which flooring retailer in Australia is best for carpet?": 1. Carpet Court, 2. Andersens, 3. Choices Flooring, 4. Flooring Xtra - Searched Google, AI Overview "carpet": 1. Carpet Court Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia flooring retailers in September 2026? - In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%. - In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%. ## Month by month | Month | Choices Flooring estimated searches | Choices Flooring Share of Search | Choices Flooring rank | Flooring Xtra estimated searches | Flooring Xtra Share of Search | Flooring Xtra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.8% | 3 | 9.9K | 9.6% | 4 | | Nov 2025 | 12.1K | 12.1% | 3 | 8.1K | 8.1% | 4 | | Dec 2025 | 8.1K | 11.3% | 3 | 5.4K | 7.6% | 4 | | Jan 2026 | 12.1K | 13.3% | 3 | 8.1K | 8.9% | 4 | | Feb 2026 | 9.9K | 11.1% | 3 | 8.1K | 9.1% | 4 | | Mar 2026 | 12.1K | 13.2% | 3 | 8.1K | 8.8% | 4 | | Apr 2026 | 9.9K | 12.2% | 3 | 8.1K | 10% | 4 | | May 2026 | 9.9K | 12.1% | 3 | 8.1K | 9.9% | 4 | | Jun 2026 | 9.9K | 11.3% | 3 | 8.1K | 9.2% | 4 | | Jul 2026 | 9.9K | 12% | 3 | 8.1K | 9.8% | 4 | | Aug 2026 | 9.9K | 10.8% | 3 | 9.9K | 10.8% | 4 | | Sep 2026 | 9.9K | 12.1% | 3 | 8.1K | 9.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Choices Flooring’s and Flooring Xtra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Choices Flooring**: Measured on the search term “choices flooring”. - **Flooring Xtra**: Measured on the search term “flooring xtra”. - [Choices Flooring profile](/demand/au/brands/choices-flooring) - [Flooring Xtra profile](/demand/au/brands/flooring-xtra) - [All flooring retailers in Australia](/demand/au/categories/au-flooring-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Choices Flooring or Flooring Xtra more popular in search? In September 2026, Choices Flooring had more branded searches than Flooring Xtra among flooring retailers in Australia. Choices Flooring had about 9,900 branded searches, while Flooring Xtra had 8,100. Choices Flooring made up 12.1% of all flooring retailer searches we track, and Flooring Xtra accounted for 9.9%. ## Cite this page Brandwave. "Choices Flooring vs Flooring Xtra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/choices-flooring-vs-flooring-xtra This page is also available as HTML at https://gobrandwave.com/demand/au/compare/choices-flooring-vs-flooring-xtra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.