--- title: "CHiQ vs LG: Which is searched more in Australia?" description: "Is CHiQ or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/chiq-vs-lg" publisher: "Brandwave" --- # CHiQ vs LG: Which is searched more in Australia? Is CHiQ or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHiQ and LG - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **CHiQ Share of Search**: 3.1% - **LG Share of Search**: 15.6% ## Is CHiQ or LG more popular in search? - In September 2026, LG had more branded searches than CHiQ among washing machine brands in Australia. LG had about 18,100 branded searches, while CHiQ had 3,600. LG made up 15.6% of all washing machine brand searches we track, and CHiQ accounted for 3.1%. - LG was ahead of CHiQ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CHiQ’s share of searches among washing machine brands in Australia moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 1.9K to 3.6K. - Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in Australia moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 18.1K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CHiQ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches. - In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%. - Estimated monthly branded searches for CHiQ in Australia rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026. ## Month by month | Month | CHiQ estimated searches | CHiQ Share of Search | CHiQ rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.7% | 14 | 18.1K | 15.7% | 2 | | Nov 2025 | 2.4K | 1.9% | 13 | 18.1K | 14.6% | 3 | | Dec 2025 | 2.9K | 2.7% | 12 | 14.8K | 13.7% | 3 | | Jan 2026 | 3.6K | 3.1% | 11 | 18.1K | 15.4% | 2 | | Feb 2026 | 2.4K | 2.1% | 12 | 27.1K | 24% | 1 | | Mar 2026 | 2.9K | 2.1% | 12 | 40.5K | 29.8% | 1 | | Apr 2026 | 2.9K | 2.3% | 12 | 22.2K | 17.7% | 1 | | May 2026 | 2.9K | 2.2% | 12 | 27.1K | 20.2% | 1 | | Jun 2026 | 3.6K | 2.4% | 12 | 33.1K | 22.3% | 1 | | Jul 2026 | 3.6K | 2.8% | 12 | 22.2K | 17.2% | 1 | | Aug 2026 | 3.6K | 2.7% | 12 | 27.1K | 20.6% | 1 | | Sep 2026 | 3.6K | 3.1% | 12 | 18.1K | 15.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using CHiQ’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHiQ**: Measured on the search term “chiq washing machine”. - **LG**: Measured on the search term “lg washing machine”. - [CHiQ profile](/demand/au/brands/chiq) - [LG profile](/demand/au/brands/lg) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHiQ or LG more popular in search? In September 2026, LG had more branded searches than CHiQ among washing machine brands in Australia. LG had about 18,100 branded searches, while CHiQ had 3,600. LG made up 15.6% of all washing machine brand searches we track, and CHiQ accounted for 3.1%. ## Cite this page Brandwave. "CHiQ vs LG: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/chiq-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/chiq-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.