--- title: "Chanel vs Le Labo: Which is searched more in Australia?" description: "Is Chanel or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/chanel-vs-le-labo" publisher: "Brandwave" --- # Chanel vs Le Labo: Which is searched more in Australia? Is Chanel or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chanel and Le Labo - **Competitive set**: Fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Chanel Share of Search**: 9% - **Le Labo Share of Search**: 16.4% ## Is Chanel or Le Labo more popular in search? - In September 2026, Le Labo had more branded searches than Chanel among fragrance brands in Australia. Le Labo had about 40,500 branded searches, while Chanel had 22,200. Le Labo made up 16.4% of all fragrance brand searches we track, and Chanel accounted for 9%. - Le Labo was ahead of Chanel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in Australia moved from 8.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in Australia moved from 15.5% to 16.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Chanel was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Le Labo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chanel was listed before Le Labo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches. - In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%. - In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%. ## Month by month | Month | Chanel estimated searches | Chanel Share of Search | Chanel rank | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 8.5% | 3 | 33.1K | 15.5% | 1 | | Nov 2025 | 27.1K | 8.8% | 4 | 33.1K | 10.7% | 3 | | Dec 2025 | 33.1K | 9.9% | 2 | 33.1K | 9.9% | 4 | | Jan 2026 | 18.1K | 10.3% | 3 | 22.2K | 12.6% | 1 | | Feb 2026 | 14.8K | 9.1% | 3 | 22.2K | 13.7% | 1 | | Mar 2026 | 14.8K | 8.5% | 3 | 27.1K | 15.6% | 1 | | Apr 2026 | 18.1K | 9.9% | 3 | 27.1K | 14.8% | 1 | | May 2026 | 22.2K | 10.8% | 3 | 27.1K | 13.2% | 1 | | Jun 2026 | 18.1K | 10.3% | 3 | 27.1K | 15.5% | 1 | | Jul 2026 | 18.1K | 9.3% | 3 | 27.1K | 13.9% | 1 | | Aug 2026 | 22.2K | 9.5% | 3 | 33.1K | 14.2% | 1 | | Sep 2026 | 22.2K | 9% | 4 | 40.5K | 16.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Chanel’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chanel**: Measured on the search term “chanel perfume”. - **Le Labo**: Measured on the search term “le labo”. - [Chanel profile](/demand/au/brands/chanel) - [Le Labo profile](/demand/au/brands/le-labo) - [All fragrance brands in Australia](/demand/au/categories/au-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chanel or Le Labo more popular in search? In September 2026, Le Labo had more branded searches than Chanel among fragrance brands in Australia. Le Labo had about 40,500 branded searches, while Chanel had 22,200. Le Labo made up 16.4% of all fragrance brand searches we track, and Chanel accounted for 9%. ## Cite this page Brandwave. "Chanel vs Le Labo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/chanel-vs-le-labo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/chanel-vs-le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.