--- title: "Chanel vs Jo Malone: Which is searched more in Australia?" description: "Is Chanel or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/chanel-vs-jo-malone" publisher: "Brandwave" --- # Chanel vs Jo Malone: Which is searched more in Australia? Is Chanel or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chanel and Jo Malone - **Competitive set**: Fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Chanel Share of Search**: 9% - **Jo Malone Share of Search**: 7.3% ## Is Chanel or Jo Malone more popular in search? - In September 2026, Chanel had more branded searches than Jo Malone among fragrance brands in Australia. Chanel had about 22,200 branded searches, while Jo Malone had 18,100. Chanel made up 9% of all fragrance brand searches we track, and Jo Malone accounted for 7.3%. - The lead changed hands once in the 12 months ending September 2026: Chanel took it in January 2026. - Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in Australia moved from 8.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in Australia moved from 8.5% to 7.3%, and its estimated monthly branded searches held steady at 18.1K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Chanel was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Jo Malone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chanel was listed before Jo Malone in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches. - In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%. ## Month by month | Month | Chanel estimated searches | Chanel Share of Search | Chanel rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 8.5% | 3 | 18.1K | 8.5% | 4 | | Nov 2025 | 27.1K | 8.8% | 4 | 33.1K | 10.7% | 2 | | Dec 2025 | 33.1K | 9.9% | 2 | 33.1K | 9.9% | 3 | | Jan 2026 | 18.1K | 10.3% | 3 | 14.8K | 8.4% | 5 | | Feb 2026 | 14.8K | 9.1% | 3 | 12.1K | 7.5% | 7 | | Mar 2026 | 14.8K | 8.5% | 3 | 14.8K | 8.5% | 4 | | Apr 2026 | 18.1K | 9.9% | 3 | 18.1K | 9.9% | 4 | | May 2026 | 22.2K | 10.8% | 3 | 18.1K | 8.8% | 4 | | Jun 2026 | 18.1K | 10.3% | 3 | 14.8K | 8.5% | 4 | | Jul 2026 | 18.1K | 9.3% | 3 | 14.8K | 7.6% | 7 | | Aug 2026 | 22.2K | 9.5% | 3 | 18.1K | 7.8% | 7 | | Sep 2026 | 22.2K | 9% | 4 | 18.1K | 7.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Chanel’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chanel**: Measured on the search term “chanel perfume”. - **Jo Malone**: Measured on the search term “jo malone”. - [Chanel profile](/demand/au/brands/chanel) - [Jo Malone profile](/demand/au/brands/jo-malone) - [All fragrance brands in Australia](/demand/au/categories/au-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chanel or Jo Malone more popular in search? In September 2026, Chanel had more branded searches than Jo Malone among fragrance brands in Australia. Chanel had about 22,200 branded searches, while Jo Malone had 18,100. Chanel made up 9% of all fragrance brand searches we track, and Jo Malone accounted for 7.3%. ## Cite this page Brandwave. "Chanel vs Jo Malone: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/chanel-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/au/compare/chanel-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.