--- title: "Cetaphil vs La Roche-Posay: Which is searched more in Australia?" description: "Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dermatologist skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/cetaphil-vs-la-roche-posay" publisher: "Brandwave" --- # Cetaphil vs La Roche-Posay: Which is searched more in Australia? Is Cetaphil or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dermatologist skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and La Roche-Posay - **Competitive set**: Dermatologist skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 8.1% - **La Roche-Posay Share of Search**: 49.4% ## Is Cetaphil or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Cetaphil among dermatologist skincare brands in Australia. La Roche-Posay had about 110,000 branded searches, while Cetaphil had 18,100. La Roche-Posay made up 49.4% of all dermatologist skincare brand searches we track, and Cetaphil accounted for 8.1%. - La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia moved from 9.7% to 8.1%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia moved from 48.4% to 49.4%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top dermatologist skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was listed before Cetaphil in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dermatologist skincare brands - Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil - Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma - Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy - Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno - Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia dermatologist skincare brands in September 2026? - Estimated monthly branded searches for La Roche-Posay in Australia rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9.7% | 3 | 90.5K | 48.4% | 1 | | Nov 2025 | 18.1K | 8.5% | 3 | 110K | 51.6% | 1 | | Dec 2025 | 14.8K | 7.4% | 3 | 110K | 55.1% | 1 | | Jan 2026 | 18.1K | 8.5% | 3 | 110K | 51.6% | 1 | | Feb 2026 | 14.8K | 8.6% | 3 | 90.5K | 52.5% | 1 | | Mar 2026 | 14.8K | 8.4% | 3 | 90.5K | 51.6% | 1 | | Apr 2026 | 14.8K | 8.2% | 3 | 90.5K | 50.2% | 1 | | May 2026 | 14.8K | 7.8% | 3 | 90.5K | 48% | 1 | | Jun 2026 | 14.8K | 7.1% | 3 | 110K | 52.8% | 1 | | Jul 2026 | 18.1K | 8.5% | 3 | 110K | 51.4% | 1 | | Aug 2026 | 18.1K | 8.1% | 3 | 110K | 49.3% | 1 | | Sep 2026 | 18.1K | 8.1% | 3 | 110K | 49.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search term “cetaphil”. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [Cetaphil profile](/demand/au/brands/cetaphil) - [La Roche-Posay profile](/demand/au/brands/la-roche-posay) - [All dermatologist skincare brands in Australia](/demand/au/categories/au-dermatologist-skincare-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Cetaphil among dermatologist skincare brands in Australia. La Roche-Posay had about 110,000 branded searches, while Cetaphil had 18,100. La Roche-Posay made up 49.4% of all dermatologist skincare brand searches we track, and Cetaphil accounted for 8.1%. ## Cite this page Brandwave. "Cetaphil vs La Roche-Posay: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/cetaphil-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/au/compare/cetaphil-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.