--- title: "Century 21 vs Ray White: Which is searched more in Australia?" description: "Is Century 21 or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/century-21-vs-ray-white" publisher: "Brandwave" --- # Century 21 vs Ray White: Which is searched more in Australia? Is Century 21 or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Century 21 and Ray White - **Competitive set**: Real estate agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Century 21 Share of Search**: 6.4% - **Ray White Share of Search**: 38.9% ## Is Century 21 or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Century 21 among real estate agencies in Australia. Ray White had about 60,500 branded searches, while Century 21 had 9,900. Ray White made up 38.9% of all real estate agency searches we track, and Century 21 accounted for 6.4%. - Ray White was ahead of Century 21 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia moved from 5.8% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Ray White’s share of searches among real estate agencies in Australia moved from 35.6% to 38.9%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Century 21 did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | LJ Hooker | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Belle Property | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harcourts | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McGrath | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | First National Real Estate | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Century 21 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about real estate agencies - Asked ChatGPT "Which real estate agency should I use to sell my house in Australia?": 1. Ray White, 2. LJ Hooker, 3. McGrath, 4. Belle Property - Asked ChatGPT "What are the best real estate agencies in Australia?": 1. Ray White, 2. Harcourts, 3. LJ Hooker, 4. First National Real Estate, 5. McGrath, 6. Belle Property - Asked ChatGPT "What's the best real estate agency in Australia for property management?": 1. Ray White, 2. Belle Property - Searched Google, AI Overview "real estate agent": named none of the brands we track Not named in any answer: Century 21. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia real estate agencies in September 2026? - In September 2026, Century 21 gained share of searches among real estate agencies in Australia, from 5.7% to 6.4%. - In September 2026, Ray White lost share of searches among real estate agencies in Australia, from 42.9% to 38.9%. ## Month by month | Month | Century 21 estimated searches | Century 21 Share of Search | Century 21 rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.8% | 6 | 74K | 35.6% | 1 | | Nov 2025 | 12.1K | 6.3% | 6 | 74K | 38.6% | 1 | | Dec 2025 | 9.9K | 6.3% | 6 | 60.5K | 38.4% | 1 | | Jan 2026 | 12.1K | 4.8% | 7 | 74K | 29.3% | 2 | | Feb 2026 | 12.1K | 6.1% | 6 | 74K | 37.6% | 1 | | Mar 2026 | 12.1K | 6.3% | 6 | 74K | 38.6% | 1 | | Apr 2026 | 9.9K | 5.6% | 7 | 74K | 41.9% | 1 | | May 2026 | 9.9K | 5.6% | 7 | 74K | 41.9% | 1 | | Jun 2026 | 9.9K | 6.2% | 7 | 60.5K | 38.1% | 1 | | Jul 2026 | 9.9K | 6.4% | 7 | 60.5K | 38.9% | 1 | | Aug 2026 | 9.9K | 5.7% | 7 | 74K | 42.9% | 1 | | Sep 2026 | 9.9K | 6.4% | 7 | 60.5K | 38.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Century 21’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Century 21**: Measured on the search term “century 21”. - **Ray White**: Measured on the search term “ray white”. - [Century 21 profile](/demand/au/brands/century-21) - [Ray White profile](/demand/au/brands/ray-white) - [All real estate agencies in Australia](/demand/au/categories/au-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Century 21 or Ray White more popular in search? In September 2026, Ray White had more branded searches than Century 21 among real estate agencies in Australia. Ray White had about 60,500 branded searches, while Century 21 had 9,900. Ray White made up 38.9% of all real estate agency searches we track, and Century 21 accounted for 6.4%. ## Cite this page Brandwave. "Century 21 vs Ray White: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/century-21-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/au/compare/century-21-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.