--- title: "Castlery vs Nick Scali: Which is searched more in Australia?" description: "Is Castlery or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/castlery-vs-nick-scali" publisher: "Brandwave" --- # Castlery vs Nick Scali: Which is searched more in Australia? Is Castlery or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Castlery and Nick Scali - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Castlery Share of Search**: 1% - **Nick Scali Share of Search**: 3.5% ## Is Castlery or Nick Scali more popular in search? - In September 2026, Nick Scali had more branded searches than Castlery among furniture retailers in Australia. Nick Scali had about 90,500 branded searches, while Castlery had 27,100. Nick Scali made up 3.5% of all furniture retailer searches we track, and Castlery accounted for 1%. - Nick Scali was ahead of Castlery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Castlery’s share of searches among furniture retailers in Australia moved from 0.85% to 1%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Castlery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Castlery was listed before Nick Scali in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Castlery estimated searches | Castlery Share of Search | Castlery rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.85% | 8 | 110K | 3.4% | 5 | | Nov 2025 | 40.5K | 1% | 7 | 135K | 3.5% | 5 | | Dec 2025 | 27.1K | 0.77% | 8 | 90.5K | 2.6% | 5 | | Jan 2026 | 33.1K | 0.83% | 7 | 135K | 3.4% | 5 | | Feb 2026 | 27.1K | 0.96% | 6 | 74K | 2.6% | 5 | | Mar 2026 | 27.1K | 0.93% | 8 | 90.5K | 3.1% | 5 | | Apr 2026 | 27.1K | 0.84% | 8 | 90.5K | 2.8% | 5 | | May 2026 | 27.1K | 0.93% | 8 | 90.5K | 3.1% | 5 | | Jun 2026 | 33.1K | 1% | 8 | 135K | 4.2% | 5 | | Jul 2026 | 27.1K | 0.92% | 8 | 90.5K | 3.1% | 5 | | Aug 2026 | 27.1K | 0.92% | 8 | 110K | 3.8% | 5 | | Sep 2026 | 27.1K | 1% | 8 | 90.5K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Castlery’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Castlery**: Measured on the search term “castlery”. - **Nick Scali**: Measured on the search term “nick scali”. - [Castlery profile](/demand/au/brands/castlery) - [Nick Scali profile](/demand/au/brands/nick-scali) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Castlery or Nick Scali more popular in search? In September 2026, Nick Scali had more branded searches than Castlery among furniture retailers in Australia. Nick Scali had about 90,500 branded searches, while Castlery had 27,100. Nick Scali made up 3.5% of all furniture retailer searches we track, and Castlery accounted for 1%. ## Cite this page Brandwave. "Castlery vs Nick Scali: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/castlery-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/au/compare/castlery-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.