--- title: "Carrera vs Local Supply: Which is searched more in Australia?" description: "Is Carrera or Local Supply more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/carrera-vs-local-supply" publisher: "Brandwave" --- # Carrera vs Local Supply: Which is searched more in Australia? Is Carrera or Local Supply more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carrera and Local Supply - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Carrera Share of Search**: 6.5% - **Local Supply Share of Search**: 1% ## Is Carrera or Local Supply more popular in search? - In September 2026, Carrera had more branded searches than Local Supply among sunglasses brands in Australia. Carrera had about 8,100 branded searches, while Local Supply had 1,300. Carrera made up 6.5% of all sunglasses brand searches we track, and Local Supply accounted for 1%. - Carrera was ahead of Local Supply in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia moved from 0.76% to 1%, and its estimated monthly branded searches moved from 880 to 1.3K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Carrera nor Local Supply showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches. - Estimated monthly branded searches for Local Supply in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. ## Month by month | Month | Carrera estimated searches | Carrera Share of Search | Carrera rank | Local Supply estimated searches | Local Supply Share of Search | Local Supply rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7% | 6 | 880 | 0.76% | 12 | | Nov 2025 | 9.9K | 5.3% | 7 | 1.3K | 0.7% | 12 | | Dec 2025 | 12.1K | 6.6% | 6 | 1.3K | 0.71% | 12 | | Jan 2026 | 9.9K | 7.5% | 6 | 1K | 0.76% | 12 | | Feb 2026 | 6.6K | 6.6% | 6 | 880 | 0.89% | 12 | | Mar 2026 | 5.4K | 5.7% | 7 | 880 | 0.92% | 12 | | Apr 2026 | 5.4K | 6% | 6 | 720 | 0.79% | 12 | | May 2026 | 5.4K | 6.1% | 6 | 590 | 0.67% | 12 | | Jun 2026 | 6.6K | 7.2% | 5 | 590 | 0.64% | 12 | | Jul 2026 | 8.1K | 8.2% | 5 | 590 | 0.6% | 12 | | Aug 2026 | 6.6K | 5.8% | 6 | 880 | 0.78% | 12 | | Sep 2026 | 8.1K | 6.5% | 5 | 1.3K | 1% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Carrera’s and Local Supply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carrera**: Measured on the search term “carrera sunglasses”. - **Local Supply**: Measured on the search term “local supply sunglasses”. - [Carrera profile](/demand/au/brands/carrera) - [Local Supply profile](/demand/au/brands/local-supply) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carrera or Local Supply more popular in search? In September 2026, Carrera had more branded searches than Local Supply among sunglasses brands in Australia. Carrera had about 8,100 branded searches, while Local Supply had 1,300. Carrera made up 6.5% of all sunglasses brand searches we track, and Local Supply accounted for 1%. ## Cite this page Brandwave. "Carrera vs Local Supply: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/carrera-vs-local-supply This page is also available as HTML at https://gobrandwave.com/demand/au/compare/carrera-vs-local-supply. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.