--- title: "Carma vs CarsGuide: Which is searched more in Australia?" description: "Is Carma or CarsGuide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/carma-vs-carsguide" publisher: "Brandwave" --- # Carma vs CarsGuide: Which is searched more in Australia? Is Carma or CarsGuide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carma and CarsGuide - **Competitive set**: Car marketplaces - **Market**: Australia - **Month measured**: Sep 2026 - **Carma Share of Search**: 2.5% - **CarsGuide Share of Search**: 3% ## Is Carma or CarsGuide more popular in search? - In September 2026, CarsGuide had more branded searches than Carma among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Carma had 22,200. CarsGuide made up 3% of all car marketplace searches we track, and Carma accounted for 2.5%. - CarsGuide was ahead of Carma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carma’s share of searches among car marketplaces in Australia moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K. - Across the 12 months ending September 2026, CarsGuide’s share of searches among car marketplaces in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 27.1K. ## Top car marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, CarsGuide appeared in all four answers. Carma did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | carsales | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gumtree | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | CarsGuide | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Drive | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autotrader | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Carma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car marketplaces - Asked ChatGPT "Which website should I use to buy a used car in Australia?": 1. carsales, 2. CarsGuide, 3. Gumtree - Asked ChatGPT "What are the best car marketplaces in Australia?": 1. carsales, 2. Gumtree, 3. CarsGuide, 4. Drive, 5. Autotrader - Asked ChatGPT "What's the best website in Australia to sell my car privately?": 1. carsales, 2. Gumtree, 3. CarsGuide - Searched Google, AI Overview "buy a car online": 1. CarsGuide Not named in any answer: Carma. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car marketplaces in September 2026? - In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%. - Carma’s share of searches among car marketplaces in Australia has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. ## Month by month | Month | Carma estimated searches | Carma Share of Search | Carma rank | CarsGuide estimated searches | CarsGuide Share of Search | CarsGuide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.4% | 3 | 27.1K | 2.5% | 2 | | Nov 2025 | 18.1K | 1.7% | 3 | 27.1K | 2.5% | 2 | | Dec 2025 | 12.1K | 1.1% | 3 | 22.2K | 2.1% | 2 | | Jan 2026 | 14.8K | 1.4% | 3 | 33.1K | 3.1% | 2 | | Feb 2026 | 14.8K | 1.4% | 3 | 27.1K | 2.5% | 2 | | Mar 2026 | 18.1K | 1.7% | 3 | 27.1K | 2.5% | 2 | | Apr 2026 | 14.8K | 1.4% | 3 | 27.1K | 2.6% | 2 | | May 2026 | 18.1K | 1.7% | 3 | 27.1K | 2.5% | 2 | | Jun 2026 | 18.1K | 1.7% | 3 | 27.1K | 2.5% | 2 | | Jul 2026 | 22.2K | 2.1% | 3 | 33.1K | 3.1% | 2 | | Aug 2026 | 22.2K | 2.1% | 3 | 27.1K | 2.5% | 2 | | Sep 2026 | 22.2K | 2.5% | 3 | 27.1K | 3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Carma’s and CarsGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carma**: Measured on the search term “carma”. - **CarsGuide**: Measured on the search term “carsguide”. - [Carma profile](/demand/au/brands/carma) - [CarsGuide profile](/demand/au/brands/carsguide) - [All car marketplaces in Australia](/demand/au/categories/au-car-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carma or CarsGuide more popular in search? In September 2026, CarsGuide had more branded searches than Carma among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Carma had 22,200. CarsGuide made up 3% of all car marketplace searches we track, and Carma accounted for 2.5%. ## Cite this page Brandwave. "Carma vs CarsGuide: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/carma-vs-carsguide This page is also available as HTML at https://gobrandwave.com/demand/au/compare/carma-vs-carsguide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.