--- title: "Carhartt WIP vs I Love Ugly: Which is searched more in Australia?" description: "Is Carhartt WIP or I Love Ugly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/carhartt-wip-vs-i-love-ugly" publisher: "Brandwave" --- # Carhartt WIP vs I Love Ugly: Which is searched more in Australia? Is Carhartt WIP or I Love Ugly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt WIP and I Love Ugly - **Competitive set**: Streetwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Carhartt WIP Share of Search**: 3.2% - **I Love Ugly Share of Search**: 13.2% ## Is Carhartt WIP or I Love Ugly more popular in search? - In September 2026, I Love Ugly had more branded searches than Carhartt WIP among streetwear brands in Australia. I Love Ugly had about 14,800 branded searches, while Carhartt WIP had 3,600. I Love Ugly made up 13.2% of all streetwear brand searches we track, and Carhartt WIP accounted for 3.2%. - I Love Ugly was ahead of Carhartt WIP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands in Australia moved from 5.3% to 3.2%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia moved from 11.8% to 13.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. I Love Ugly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%. - Carhartt WIP’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026. ## Month by month | Month | Carhartt WIP estimated searches | Carhartt WIP Share of Search | Carhartt WIP rank | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 5.3% | 7 | 12.1K | 11.8% | 2 | | Nov 2025 | 5.4K | 3.6% | 8 | 33.1K | 22% | 2 | | Dec 2025 | 5.4K | 4.6% | 7 | 14.8K | 12.6% | 2 | | Jan 2026 | 4.4K | 4.9% | 7 | 9.9K | 11% | 3 | | Feb 2026 | 3.6K | 4.3% | 7 | 9.9K | 11.8% | 2 | | Mar 2026 | 4.4K | 4.3% | 7 | 14.8K | 14.4% | 2 | | Apr 2026 | 4.4K | 3.7% | 7 | 14.8K | 12.5% | 2 | | May 2026 | 4.4K | 3.8% | 8 | 14.8K | 12.8% | 2 | | Jun 2026 | 5.4K | 5.2% | 7 | 14.8K | 14.1% | 2 | | Jul 2026 | 4.4K | 4.5% | 7 | 14.8K | 15% | 2 | | Aug 2026 | 4.4K | 3.6% | 7 | 22.2K | 18.3% | 2 | | Sep 2026 | 3.6K | 3.2% | 7 | 14.8K | 13.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt WIP’s and I Love Ugly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt WIP**: Measured on the search term “carhartt wip”. - **I Love Ugly**: Measured on the search term “i love ugly”. - [Carhartt WIP profile](/demand/au/brands/carhartt-wip) - [I Love Ugly profile](/demand/au/brands/i-love-ugly) - [All streetwear brands in Australia](/demand/au/categories/au-streetwear-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt WIP or I Love Ugly more popular in search? In September 2026, I Love Ugly had more branded searches than Carhartt WIP among streetwear brands in Australia. I Love Ugly had about 14,800 branded searches, while Carhartt WIP had 3,600. I Love Ugly made up 13.2% of all streetwear brand searches we track, and Carhartt WIP accounted for 3.2%. ## Cite this page Brandwave. "Carhartt WIP vs I Love Ugly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/carhartt-wip-vs-i-love-ugly This page is also available as HTML at https://gobrandwave.com/demand/au/compare/carhartt-wip-vs-i-love-ugly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.