--- title: "Capstar vs Seresto: Which is searched more in Australia?" description: "Is Capstar or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea and worm treatment brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/capstar-vs-seresto" publisher: "Brandwave" --- # Capstar vs Seresto: Which is searched more in Australia? Is Capstar or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea and worm treatment brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capstar and Seresto - **Competitive set**: Flea and worm treatment brands - **Market**: Australia - **Month measured**: Sep 2026 - **Capstar Share of Search**: 1% - **Seresto Share of Search**: 0.67% ## Is Capstar or Seresto more popular in search? - In September 2026, Capstar had more branded searches than Seresto among flea and worm treatment brands in Australia. Capstar had about 590 branded searches, while Seresto had 390. Capstar made up 1% of all flea and worm treatment brand searches we track, and Seresto accounted for 0.67%. - Capstar was ahead of Seresto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capstar’s share of searches among flea and worm treatment brands in Australia held steady at 1%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Seresto’s share of searches among flea and worm treatment brands in Australia moved from 0.69% to 0.67%, and its estimated monthly branded searches held steady at 390. ## Top flea and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Capstar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seresto was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Capstar was listed before Seresto in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bravecto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Drontal | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Capstar | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Simparica | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Seresto | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Frontline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea and worm treatment brands - Asked ChatGPT "Which flea and tick treatment should I use for my dog in Australia?": 1. NexGard, 2. Bravecto - Asked ChatGPT "What are the best flea treatments for cats?": 1. Bravecto, 2. NexGard, 3. Capstar - Asked ChatGPT "What's the best worming tablet for dogs?": 1. Drontal, 2. NexGard - Searched Google, AI Overview "flea treatment for dogs": 1. NexGard, 2. Simparica, 3. Capstar, 4. Seresto - Searched Google, AI Overview "flea treatment": 1. Simparica Not named in any answer: Frontline. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia flea and worm treatment brands in September 2026? Neither Capstar nor Seresto moved beyond provider rounding among flea and worm treatment brands in Sep 2026. ## Month by month | Month | Capstar estimated searches | Capstar Share of Search | Capstar rank | Seresto estimated searches | Seresto Share of Search | Seresto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1% | 6 | 390 | 0.69% | 7 | | Nov 2025 | 590 | 1.1% | 6 | 320 | 0.57% | 7 | | Dec 2025 | 590 | 1.3% | 6 | 390 | 0.84% | 7 | | Jan 2026 | 720 | 1.5% | 6 | 390 | 0.81% | 7 | | Feb 2026 | 720 | 1.6% | 6 | 260 | 0.58% | 7 | | Mar 2026 | 880 | 1.8% | 6 | 320 | 0.65% | 7 | | Apr 2026 | 720 | 1.5% | 6 | 260 | 0.55% | 7 | | May 2026 | 590 | 1.3% | 6 | 210 | 0.46% | 7 | | Jun 2026 | 590 | 1.4% | 6 | 210 | 0.51% | 7 | | Jul 2026 | 480 | 1.1% | 6 | 210 | 0.47% | 7 | | Aug 2026 | 480 | 1% | 6 | 210 | 0.45% | 7 | | Sep 2026 | 590 | 1% | 6 | 390 | 0.67% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Capstar’s and Seresto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capstar**: Measured on the search term “capstar”. - **Seresto**: Measured on the search term “seresto”. - [Capstar profile](/demand/au/brands/capstar) - [Seresto profile](/demand/au/brands/seresto) - [All flea and worm treatment brands in Australia](/demand/au/categories/au-pet-parasite-treatment-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capstar or Seresto more popular in search? In September 2026, Capstar had more branded searches than Seresto among flea and worm treatment brands in Australia. Capstar had about 590 branded searches, while Seresto had 390. Capstar made up 1% of all flea and worm treatment brand searches we track, and Seresto accounted for 0.67%. ## Cite this page Brandwave. "Capstar vs Seresto: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/capstar-vs-seresto This page is also available as HTML at https://gobrandwave.com/demand/au/compare/capstar-vs-seresto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.