--- title: "Canon vs Sony: Which is searched more in Australia?" description: "Is Canon or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/canon-vs-sony" publisher: "Brandwave" --- # Canon vs Sony: Which is searched more in Australia? Is Canon or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Sony - **Competitive set**: Camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Canon Share of Search**: 10.6% - **Sony Share of Search**: 5.8% ## Is Canon or Sony more popular in search? - In September 2026, Canon had more branded searches than Sony among camera brands in Australia. Canon had about 18,100 branded searches, while Sony had 9,900. Canon made up 10.6% of all camera brand searches we track, and Sony accounted for 5.8%. - Canon was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia moved from 9.9% to 10.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia moved from 6.6% to 5.8%, and its estimated monthly branded searches held steady at 9.9K. ## Top camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canon and Sony were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Canon was listed before Sony in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sony | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nikon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | DJI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GoPro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Insta360 | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OM System | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic Lumix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camera brands - Asked ChatGPT "What's the best camera to buy in Australia?": 1. Canon, 2. Nikon, 3. Fujifilm, 4. Sony - Asked ChatGPT "Which action camera is best?": 1. DJI, 2. GoPro, 3. Insta360 - Asked ChatGPT "What's the best camera for beginners?": 1. Canon, 2. Fujifilm, 3. Sony - Searched Google, AI Overview "cameras": 1. Canon, 2. Sony - Searched Google, AI Overview "best camera": 1. Sony, 2. Canon, 3. Nikon, 4. Fujifilm Not named in any answer: OM System and Panasonic Lumix. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia camera brands in September 2026? - In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%. - Estimated monthly branded searches for Canon in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 9.9% | 3 | 9.9K | 6.6% | 5 | | Nov 2025 | 18.1K | 9.3% | 3 | 12.1K | 6.2% | 5 | | Dec 2025 | 18.1K | 9.4% | 3 | 12.1K | 6.3% | 5 | | Jan 2026 | 14.8K | 9.2% | 3 | 9.9K | 6.2% | 5 | | Feb 2026 | 12.1K | 10.6% | 3 | 8.1K | 7.1% | 5 | | Mar 2026 | 12.1K | 9.7% | 3 | 9.9K | 7.9% | 4 | | Apr 2026 | 12.1K | 8.4% | 3 | 9.9K | 6.9% | 5 | | May 2026 | 14.8K | 10.5% | 3 | 9.9K | 7% | 5 | | Jun 2026 | 14.8K | 9.8% | 3 | 9.9K | 6.6% | 5 | | Jul 2026 | 14.8K | 9.5% | 3 | 12.1K | 7.8% | 5 | | Aug 2026 | 18.1K | 10.6% | 3 | 12.1K | 7.1% | 5 | | Sep 2026 | 18.1K | 10.6% | 3 | 9.9K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search term “canon camera”. - **Sony**: Measured on the search term “sony camera”. - [Canon profile](/demand/au/brands/canon) - [Sony profile](/demand/au/brands/sony) - [All camera brands in Australia](/demand/au/categories/au-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or Sony more popular in search? In September 2026, Canon had more branded searches than Sony among camera brands in Australia. Canon had about 18,100 branded searches, while Sony had 9,900. Canon made up 10.6% of all camera brand searches we track, and Sony accounted for 5.8%. ## Cite this page Brandwave. "Canon vs Sony: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/canon-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/au/compare/canon-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.