--- title: "Canon vs GoPro: Which is searched more in Australia?" description: "Is Canon or GoPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/canon-vs-gopro" publisher: "Brandwave" --- # Canon vs GoPro: Which is searched more in Australia? Is Canon or GoPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and GoPro - **Competitive set**: Camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Canon Share of Search**: 10.6% - **GoPro Share of Search**: 35.6% ## Is Canon or GoPro more popular in search? - In September 2026, GoPro had more branded searches than Canon among camera brands in Australia. GoPro had about 60,500 branded searches, while Canon had 18,100. GoPro made up 35.6% of all camera brand searches we track, and Canon accounted for 10.6%. - GoPro was ahead of Canon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia moved from 9.9% to 10.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia moved from 40.3% to 35.6%, and its estimated monthly branded searches held steady at 60.5K. ## Top camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GoPro was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canon was listed before GoPro in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sony | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nikon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | DJI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GoPro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Insta360 | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OM System | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic Lumix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camera brands - Asked ChatGPT "What's the best camera to buy in Australia?": 1. Canon, 2. Nikon, 3. Fujifilm, 4. Sony - Asked ChatGPT "Which action camera is best?": 1. DJI, 2. GoPro, 3. Insta360 - Asked ChatGPT "What's the best camera for beginners?": 1. Canon, 2. Fujifilm, 3. Sony - Searched Google, AI Overview "cameras": 1. Canon, 2. Sony - Searched Google, AI Overview "best camera": 1. Sony, 2. Canon, 3. Nikon, 4. Fujifilm Not named in any answer: OM System and Panasonic Lumix. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia camera brands in September 2026? - In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches. - Estimated monthly branded searches for Canon in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | GoPro estimated searches | GoPro Share of Search | GoPro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 9.9% | 3 | 60.5K | 40.3% | 1 | | Nov 2025 | 18.1K | 9.3% | 3 | 74K | 37.9% | 1 | | Dec 2025 | 18.1K | 9.4% | 3 | 74K | 38.3% | 1 | | Jan 2026 | 14.8K | 9.2% | 3 | 60.5K | 37.6% | 1 | | Feb 2026 | 12.1K | 10.6% | 3 | 40.5K | 35.6% | 1 | | Mar 2026 | 12.1K | 9.7% | 3 | 40.5K | 32.5% | 1 | | Apr 2026 | 12.1K | 8.4% | 3 | 49.5K | 34.3% | 1 | | May 2026 | 14.8K | 10.5% | 3 | 49.5K | 35% | 1 | | Jun 2026 | 14.8K | 9.8% | 3 | 49.5K | 32.8% | 1 | | Jul 2026 | 14.8K | 9.5% | 3 | 49.5K | 31.7% | 1 | | Aug 2026 | 18.1K | 10.6% | 3 | 49.5K | 28.9% | 2 | | Sep 2026 | 18.1K | 10.6% | 3 | 60.5K | 35.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and GoPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search term “canon camera”. - **GoPro**: Measured on the search term “gopro”. - [Canon profile](/demand/au/brands/canon) - [GoPro profile](/demand/au/brands/gopro) - [All camera brands in Australia](/demand/au/categories/au-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or GoPro more popular in search? In September 2026, GoPro had more branded searches than Canon among camera brands in Australia. GoPro had about 60,500 branded searches, while Canon had 18,100. GoPro made up 35.6% of all camera brand searches we track, and Canon accounted for 10.6%. ## Cite this page Brandwave. "Canon vs GoPro: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/canon-vs-gopro This page is also available as HTML at https://gobrandwave.com/demand/au/compare/canon-vs-gopro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.