--- title: "Calvin Klein vs Step One: Which is searched more in Australia?" description: "Is Calvin Klein or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/calvin-klein-vs-step-one" publisher: "Brandwave" --- # Calvin Klein vs Step One: Which is searched more in Australia? Is Calvin Klein or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calvin Klein and Step One - **Competitive set**: Underwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Calvin Klein Share of Search**: 36.9% - **Step One Share of Search**: 16.5% ## Is Calvin Klein or Step One more popular in search? - In September 2026, Calvin Klein had more branded searches than Step One among underwear brands in Australia. Calvin Klein had about 27,100 branded searches, while Step One had 12,100. Calvin Klein made up 36.9% of all underwear brand searches we track, and Step One accounted for 16.5%. - Calvin Klein was ahead of Step One in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in Australia moved from 40.9% to 36.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Step One’s share of searches among underwear brands in Australia moved from 18.3% to 16.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Step One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Calvin Klein was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Step One was listed before Calvin Klein in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bonds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Boody | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Step One | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jockey | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "What's the best underwear brand in Australia?": 1. Boody, 2. Bonds, 3. Step One - Asked ChatGPT "Which men's underwear brand is the most comfortable?": 1. Step One, 2. Bonds - Asked ChatGPT "Where should I buy good quality everyday underwear?": 1. Boody, 2. Bonds - Searched Google, AI Overview "mens underwear": 1. Bonds, 2. Jockey, 3. Boody, 4. Calvin Klein - Searched Google, AI Overview "underwear": 1. Boody, 2. Jockey Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia underwear brands in September 2026? - In September 2026, Calvin Klein lost share of searches among underwear brands in Australia, from 44.2% to 36.9%. - Step One’s share of searches among underwear brands in Australia has gained ground for 3 months in a row, from 10.8% to 16.5% in September 2026. ## Month by month | Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Step One estimated searches | Step One Share of Search | Step One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 40.9% | 1 | 14.8K | 18.3% | 3 | | Nov 2025 | 49.5K | 40% | 1 | 27.1K | 21.9% | 2 | | Dec 2025 | 49.5K | 47.5% | 1 | 18.1K | 17.4% | 3 | | Jan 2026 | 27.1K | 37.8% | 1 | 12.1K | 16.9% | 4 | | Feb 2026 | 27.1K | 39% | 1 | 12.1K | 17.4% | 3 | | Mar 2026 | 49.5K | 50.5% | 1 | 12.1K | 12.3% | 4 | | Apr 2026 | 33.1K | 42.6% | 1 | 12.1K | 15.6% | 4 | | May 2026 | 60.5K | 56.9% | 1 | 12.1K | 11.4% | 4 | | Jun 2026 | 60.5K | 53.9% | 1 | 12.1K | 10.8% | 4 | | Jul 2026 | 33.1K | 43.8% | 1 | 12.1K | 16% | 3 | | Aug 2026 | 40.5K | 44.2% | 1 | 14.8K | 16.1% | 3 | | Sep 2026 | 27.1K | 36.9% | 1 | 12.1K | 16.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Calvin Klein’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calvin Klein**: Measured on the search term “calvin klein underwear”. - **Step One**: Measured on the search term “step one underwear”. - [Calvin Klein profile](/demand/au/brands/calvin-klein) - [Step One profile](/demand/au/brands/step-one) - [All underwear brands in Australia](/demand/au/categories/au-underwear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calvin Klein or Step One more popular in search? In September 2026, Calvin Klein had more branded searches than Step One among underwear brands in Australia. Calvin Klein had about 27,100 branded searches, while Step One had 12,100. Calvin Klein made up 36.9% of all underwear brand searches we track, and Step One accounted for 16.5%. ## Cite this page Brandwave. "Calvin Klein vs Step One: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/calvin-klein-vs-step-one This page is also available as HTML at https://gobrandwave.com/demand/au/compare/calvin-klein-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.