---
title: "BYD vs Mazda: Which is searched more in Australia?"
description: "Is BYD or Mazda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/byd-vs-mazda"
publisher: "Brandwave"
---

# BYD vs Mazda: Which is searched more in Australia?

Is BYD or Mazda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BYD and Mazda
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **BYD Share of Search**: 6.5%
- **Mazda Share of Search**: 4.8%

## Is BYD or Mazda more popular in search?

- In September 2026, BYD had more branded searches than Mazda among car brands in Australia. BYD had about 424,000 branded searches, while Mazda had 314,000. BYD made up 6.5% of all car brand searches we track, and Mazda accounted for 4.8%.
- The lead changed hands once in the 12 months ending September 2026: BYD took it in March 2026.
- Across the 12 months ending September 2026, BYD’s share of searches among car brands in Australia moved from 4.6% to 6.5%, and its estimated monthly branded searches moved from 323K to 424K.
- Across the 12 months ending September 2026, Mazda’s share of searches among car brands in Australia moved from 5.3% to 4.8%, and its estimated monthly branded searches moved from 376K to 314K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BYD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mazda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BYD was listed before Mazda in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Mitsubishi overtook Mazda and 2 others to rank 3rd among car brands in Australia, with 5.7% of the searches.
- In September 2026, BYD gained share of searches among car brands in Australia, from 5.9% to 6.5%.
- In September 2026, Mazda lost share of searches among car brands in Australia, from 5.5% to 4.8%.

## Month by month

| Month | BYD estimated searches | BYD Share of Search | BYD rank | Mazda estimated searches | Mazda Share of Search | Mazda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 323K | 4.6% | 6 | 376K | 5.3% | 2 |
| Nov 2025 | 323K | 4.8% | 6 | 367K | 5.5% | 2 |
| Dec 2025 | 284K | 4.5% | 6 | 331K | 5.3% | 2 |
| Jan 2026 | 357K | 4.9% | 5 | 422K | 5.8% | 2 |
| Feb 2026 | 334K | 4.9% | 4 | 369K | 5.4% | 2 |
| Mar 2026 | 799K | 9.8% | 2 | 414K | 5.1% | 4 |
| Apr 2026 | 645K | 9% | 2 | 322K | 4.5% | 6 |
| May 2026 | 512K | 7% | 2 | 377K | 5.2% | 3 |
| Jun 2026 | 426K | 6.3% | 2 | 335K | 5% | 3 |
| Jul 2026 | 389K | 6% | 2 | 350K | 5.4% | 3 |
| Aug 2026 | 410K | 5.9% | 2 | 381K | 5.5% | 3 |
| Sep 2026 | 424K | 6.5% | 2 | 314K | 4.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and Mazda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BYD**: Measured on the search terms “byd”, “byd cars”, “byd dolphin”, “byd seal” and “byd sealion 7”, summed into one figure.
- **Mazda**: Measured on the search terms “demio”, “mazda”, “mazda 3”, “mazda axela”, “mazda bt 50”, “mazda cars”, “mazda cx 3”, “mazda cx 5”, “mazda cx 60”, “mazda cx 90”, “mazda mx 5” and “mazda2”, summed into one figure.

- [BYD profile](/demand/au/brands/byd)
- [Mazda profile](/demand/au/brands/mazda)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BYD or Mazda more popular in search?

In September 2026, BYD had more branded searches than Mazda among car brands in Australia. BYD had about 424,000 branded searches, while Mazda had 314,000. BYD made up 6.5% of all car brand searches we track, and Mazda accounted for 4.8%.

## Cite this page

Brandwave. "BYD vs Mazda: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/byd-vs-mazda

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/byd-vs-mazda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.