--- title: "BYD vs Kia: Which is searched more in Australia?" description: "Is BYD or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/byd-vs-kia" publisher: "Brandwave" --- # BYD vs Kia: Which is searched more in Australia? Is BYD or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BYD and Kia - **Competitive set**: Electric car brands - **Market**: Australia - **Month measured**: Sep 2026 - **BYD Share of Search**: 31.4% - **Kia Share of Search**: 8.9% ## Is BYD or Kia more popular in search? - In September 2026, BYD had more branded searches than Kia among electric car brands in Australia. BYD had about 246,000 branded searches, while Kia had 69,500. BYD made up 31.4% of all electric car brand searches we track, and Kia accounted for 8.9%. - BYD was ahead of Kia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia moved from 36.9% to 31.4%, and its estimated monthly branded searches moved from 201K to 246K. - Across the 12 months ending September 2026, Kia’s share of searches among electric car brands in Australia moved from 9.2% to 8.9%, and its estimated monthly branded searches moved from 50K to 69.5K. ## Top electric car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BYD appeared in all five answers. Kia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BYD was listed before Kia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BYD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TESLA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deepal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric car brands - Asked ChatGPT "What's the best electric car to buy in Australia?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What are the best electric cars for families?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What's the best value EV in Australia?": 1. BYD - Searched Google, AI Overview "electric cars": 1. BYD, 2. TESLA - Searched Google, AI Overview "ev cars": 1. BYD, 2. Kia, 3. TESLA Not named in any answer: Zeekr, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia electric car brands in September 2026? - In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%. - In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%. ## Month by month | Month | BYD estimated searches | BYD Share of Search | BYD rank | Kia estimated searches | Kia Share of Search | Kia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 36.9% | 1 | 50K | 9.2% | 3 | | Nov 2025 | 201K | 37.3% | 1 | 46.7K | 8.7% | 3 | | Dec 2025 | 165K | 31.5% | 1 | 40.4K | 7.7% | 5 | | Jan 2026 | 201K | 34.6% | 1 | 76.2K | 13.1% | 3 | | Feb 2026 | 201K | 35.4% | 1 | 62.3K | 11% | 3 | | Mar 2026 | 450K | 37.6% | 1 | 150K | 12.5% | 3 | | Apr 2026 | 368K | 34.2% | 1 | 139K | 12.9% | 3 | | May 2026 | 301K | 35.8% | 1 | 97.2K | 11.6% | 4 | | Jun 2026 | 246K | 35.8% | 1 | 73.5K | 10.7% | 4 | | Jul 2026 | 201K | 30.3% | 1 | 60.5K | 9.1% | 5 | | Aug 2026 | 246K | 33.1% | 1 | 71.3K | 9.6% | 4 | | Sep 2026 | 246K | 31.4% | 1 | 69.5K | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BYD’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BYD**: Measured on the search term “byd”. - **Kia**: Measured on the search terms “kia ev3”, “kia ev5”, “kia ev6” and “kia ev9”, summed into one figure. - [BYD profile](/demand/au/brands/byd) - [Kia profile](/demand/au/brands/kia) - [All electric car brands in Australia](/demand/au/categories/au-electric-car-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BYD or Kia more popular in search? In September 2026, BYD had more branded searches than Kia among electric car brands in Australia. BYD had about 246,000 branded searches, while Kia had 69,500. BYD made up 31.4% of all electric car brand searches we track, and Kia accounted for 8.9%. ## Cite this page Brandwave. "BYD vs Kia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/byd-vs-kia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/byd-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.