--- title: "By Charlotte vs Swarovski: Which is searched more in Australia?" description: "Is By Charlotte or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/by-charlotte-vs-swarovski" publisher: "Brandwave" --- # By Charlotte vs Swarovski: Which is searched more in Australia? Is By Charlotte or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: By Charlotte and Swarovski - **Competitive set**: Jewellery brands - **Market**: Australia - **Month measured**: Sep 2026 - **By Charlotte Share of Search**: 13.9% - **Swarovski Share of Search**: 31.1% ## Is By Charlotte or Swarovski more popular in search? - In September 2026, Swarovski had more branded searches than By Charlotte among jewellery brands in Australia. Swarovski had about 135,000 branded searches, while By Charlotte had 60,500. Swarovski made up 31.1% of all jewellery brand searches we track, and By Charlotte accounted for 13.9%. - Swarovski was ahead of By Charlotte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, By Charlotte’s share of searches among jewellery brands in Australia moved from 12.3% to 13.9%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia moved from 33.6% to 31.1%, and its estimated monthly branded searches moved from 165K to 135K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, By Charlotte was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swarovski was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. By Charlotte was listed before Swarovski in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%. - In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%. ## Month by month | Month | By Charlotte estimated searches | By Charlotte Share of Search | By Charlotte rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 12.3% | 3 | 165K | 33.6% | 1 | | Nov 2025 | 110K | 14.7% | 2 | 246K | 33% | 1 | | Dec 2025 | 90.5K | 11.3% | 3 | 301K | 37.6% | 1 | | Jan 2026 | 60.5K | 12.4% | 3 | 165K | 33.8% | 1 | | Feb 2026 | 49.5K | 10.9% | 3 | 165K | 36.3% | 1 | | Mar 2026 | 60.5K | 13.9% | 3 | 135K | 30.9% | 1 | | Apr 2026 | 60.5K | 13.6% | 3 | 135K | 30.4% | 1 | | May 2026 | 60.5K | 12.9% | 3 | 165K | 35.1% | 1 | | Jun 2026 | 60.5K | 13.1% | 3 | 165K | 35.6% | 1 | | Jul 2026 | 49.5K | 11.9% | 3 | 135K | 32.4% | 1 | | Aug 2026 | 60.5K | 13.2% | 3 | 135K | 29.6% | 1 | | Sep 2026 | 60.5K | 13.9% | 3 | 135K | 31.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using By Charlotte’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **By Charlotte**: Measured on the search term “by charlotte”. - **Swarovski**: Measured on the search term “swarovski”. - [By Charlotte profile](/demand/au/brands/by-charlotte) - [Swarovski profile](/demand/au/brands/swarovski) - [All jewellery brands in Australia](/demand/au/categories/au-jewellery-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is By Charlotte or Swarovski more popular in search? In September 2026, Swarovski had more branded searches than By Charlotte among jewellery brands in Australia. Swarovski had about 135,000 branded searches, while By Charlotte had 60,500. Swarovski made up 31.1% of all jewellery brand searches we track, and By Charlotte accounted for 13.9%. ## Cite this page Brandwave. "By Charlotte vs Swarovski: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/by-charlotte-vs-swarovski This page is also available as HTML at https://gobrandwave.com/demand/au/compare/by-charlotte-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.