--- title: "Butter Goods vs Carhartt WIP: Which is searched more in Australia?" description: "Is Butter Goods or Carhartt WIP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/butter-goods-vs-carhartt-wip" publisher: "Brandwave" --- # Butter Goods vs Carhartt WIP: Which is searched more in Australia? Is Butter Goods or Carhartt WIP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butter Goods and Carhartt WIP - **Competitive set**: Streetwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Butter Goods Share of Search**: 7.2% - **Carhartt WIP Share of Search**: 3.2% ## Is Butter Goods or Carhartt WIP more popular in search? - In September 2026, Butter Goods had more branded searches than Carhartt WIP among streetwear brands in Australia. Butter Goods had about 8,100 branded searches, while Carhartt WIP had 3,600. Butter Goods made up 7.2% of all streetwear brand searches we track, and Carhartt WIP accounted for 3.2%. - Butter Goods was ahead of Carhartt WIP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia moved from 6.4% to 7.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands in Australia moved from 5.3% to 3.2%, and its estimated monthly branded searches moved from 5.4K to 3.6K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Butter Goods was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Carhartt WIP was listed before Butter Goods in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%. - Carhartt WIP’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026. ## Month by month | Month | Butter Goods estimated searches | Butter Goods Share of Search | Butter Goods rank | Carhartt WIP estimated searches | Carhartt WIP Share of Search | Carhartt WIP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 6.4% | 6 | 5.4K | 5.3% | 7 | | Nov 2025 | 12.1K | 8.1% | 4 | 5.4K | 3.6% | 8 | | Dec 2025 | 9.9K | 8.4% | 4 | 5.4K | 4.6% | 7 | | Jan 2026 | 5.4K | 6% | 6 | 4.4K | 4.9% | 7 | | Feb 2026 | 5.4K | 6.4% | 6 | 3.6K | 4.3% | 7 | | Mar 2026 | 6.6K | 6.4% | 4 | 4.4K | 4.3% | 7 | | Apr 2026 | 8.1K | 6.9% | 4 | 4.4K | 3.7% | 7 | | May 2026 | 9.9K | 8.5% | 4 | 4.4K | 3.8% | 8 | | Jun 2026 | 8.1K | 7.7% | 4 | 5.4K | 5.2% | 7 | | Jul 2026 | 8.1K | 8.2% | 4 | 4.4K | 4.5% | 7 | | Aug 2026 | 8.1K | 6.7% | 4 | 4.4K | 3.6% | 7 | | Sep 2026 | 8.1K | 7.2% | 4 | 3.6K | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Butter Goods’ and Carhartt WIP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butter Goods**: Measured on the search term “butter goods”. - **Carhartt WIP**: Measured on the search term “carhartt wip”. - [Butter Goods profile](/demand/au/brands/butter-goods) - [Carhartt WIP profile](/demand/au/brands/carhartt-wip) - [All streetwear brands in Australia](/demand/au/categories/au-streetwear-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Butter Goods or Carhartt WIP more popular in search? In September 2026, Butter Goods had more branded searches than Carhartt WIP among streetwear brands in Australia. Butter Goods had about 8,100 branded searches, while Carhartt WIP had 3,600. Butter Goods made up 7.2% of all streetwear brand searches we track, and Carhartt WIP accounted for 3.2%. ## Cite this page Brandwave. "Butter Goods vs Carhartt WIP: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/butter-goods-vs-carhartt-wip This page is also available as HTML at https://gobrandwave.com/demand/au/compare/butter-goods-vs-carhartt-wip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.