--- title: "Bupa vs Opal HealthCare: Which is searched more in Australia?" description: "Is Bupa or Opal HealthCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aged care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bupa-vs-opal-healthcare" publisher: "Brandwave" --- # Bupa vs Opal HealthCare: Which is searched more in Australia? Is Bupa or Opal HealthCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aged care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bupa and Opal HealthCare - **Competitive set**: Aged care providers - **Market**: Australia - **Month measured**: Sep 2026 - **Bupa Share of Search**: 5% - **Opal HealthCare Share of Search**: 20.5% ## Is Bupa or Opal HealthCare more popular in search? - In September 2026, Opal HealthCare had more branded searches than Bupa among aged care providers in Australia. Opal HealthCare had about 14,800 branded searches, while Bupa had 3,600. Opal HealthCare made up 20.5% of all aged care provider searches we track, and Bupa accounted for 5%. - Opal HealthCare was ahead of Bupa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia moved from 6.3% to 5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia moved from 11.6% to 20.5%, and its estimated monthly branded searches moved from 8.1K to 14.8K. ## Top aged care providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bupa and Opal HealthCare were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HammondCare | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Catholic Healthcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Bolton Clarke | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Opal HealthCare | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Estia Health | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Regis | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Bupa | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Arcare | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about aged care providers - Asked ChatGPT "What's the best aged care provider in Australia?": named none of the brands we track - Asked ChatGPT "Which aged care home group in Australia has the best reputation?": 1. HammondCare, 2. Catholic Healthcare, 3. Bolton Clarke - Asked ChatGPT "What are the biggest aged care providers in Australia?": 1. HammondCare, 2. Catholic Healthcare, 3. Opal HealthCare, 4. Bolton Clarke, 5. Estia Health, 6. Regis, 7. Bupa, 8. Arcare - Searched Google, AI Overview "aged care": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia aged care providers in September 2026? - In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches. - In September 2026, Bupa lost share of searches among aged care providers in Australia, from 5.9% to 5%. ## Month by month | Month | Bupa estimated searches | Bupa Share of Search | Bupa rank | Opal HealthCare estimated searches | Opal HealthCare Share of Search | Opal HealthCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 6.3% | 7 | 8.1K | 11.6% | 3 | | Nov 2025 | 4.4K | 6.1% | 8 | 8.1K | 11.2% | 3 | | Dec 2025 | 4.4K | 7% | 7 | 6.6K | 10.5% | 3 | | Jan 2026 | 4.4K | 6.2% | 7 | 8.1K | 11.4% | 3 | | Feb 2026 | 4.4K | 6.3% | 7 | 8.1K | 11.6% | 3 | | Mar 2026 | 5.4K | 6.4% | 7 | 14.8K | 17.4% | 2 | | Apr 2026 | 4.4K | 6.3% | 7 | 8.1K | 11.6% | 3 | | May 2026 | 4.4K | 6.1% | 7 | 9.9K | 13.8% | 3 | | Jun 2026 | 4.4K | 6.1% | 8 | 9.9K | 13.8% | 3 | | Jul 2026 | 4.4K | 5.5% | 8 | 9.9K | 12.4% | 4 | | Aug 2026 | 4.4K | 5.9% | 8 | 9.9K | 13.4% | 3 | | Sep 2026 | 3.6K | 5% | 8 | 14.8K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bupa’s and Opal HealthCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bupa**: Measured on the search term “bupa aged care”. - **Opal HealthCare**: Measured on the search term “opal healthcare”. - [Bupa profile](/demand/au/brands/bupa) - [Opal HealthCare profile](/demand/au/brands/opal-healthcare) - [All aged care providers in Australia](/demand/au/categories/au-aged-care-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bupa or Opal HealthCare more popular in search? In September 2026, Opal HealthCare had more branded searches than Bupa among aged care providers in Australia. Opal HealthCare had about 14,800 branded searches, while Bupa had 3,600. Opal HealthCare made up 20.5% of all aged care provider searches we track, and Bupa accounted for 5%. ## Cite this page Brandwave. "Bupa vs Opal HealthCare: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bupa-vs-opal-healthcare This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bupa-vs-opal-healthcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.