--- title: "Bupa Dental vs Smile Solutions: Which is searched more in Australia?" description: "Is Bupa Dental or Smile Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dental chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bupa-dental-vs-smile-solutions" publisher: "Brandwave" --- # Bupa Dental vs Smile Solutions: Which is searched more in Australia? Is Bupa Dental or Smile Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dental chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bupa Dental and Smile Solutions - **Competitive set**: Dental chains - **Market**: Australia - **Month measured**: Sep 2026 - **Bupa Dental Share of Search**: 57.9% - **Smile Solutions Share of Search**: 11.5% ## Is Bupa Dental or Smile Solutions more popular in search? - In September 2026, Bupa Dental had more branded searches than Smile Solutions among dental chains in Australia. Bupa Dental had about 33,100 branded searches, while Smile Solutions had 6,600. Bupa Dental made up 57.9% of all dental chain searches we track, and Smile Solutions accounted for 11.5%. - Bupa Dental was ahead of Smile Solutions in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia moved from 54.3% to 57.9%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Smile Solutions’ share of searches among dental chains in Australia moved from 7.2% to 11.5%, and its estimated monthly branded searches moved from 4.4K to 6.6K. ## Top dental chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bupa Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smile Solutions did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pacific Smiles Dental | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Bupa Dental | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Maven Dental | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smile Solutions | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about dental chains - Asked ChatGPT "Which dental chain should I go to in Australia?": 1. Pacific Smiles Dental, 2. Bupa Dental - Asked ChatGPT "What are the best dental clinic chains in Australia?": 1. Bupa Dental, 2. Pacific Smiles Dental, 3. Maven Dental - Asked ChatGPT "Which dental chain in Australia has the best value for a checkup and clean?": 1. Maven Dental, 2. Pacific Smiles Dental - Searched Google, AI Overview "cheap dentist": named none of the brands we track Not named in any answer: Smile Solutions. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia dental chains in September 2026? - In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%. - In September 2026, Smile Solutions lost share of searches among dental chains in Australia, from 13.8% to 11.5%. ## Month by month | Month | Bupa Dental estimated searches | Bupa Dental Share of Search | Bupa Dental rank | Smile Solutions estimated searches | Smile Solutions Share of Search | Smile Solutions rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 54.3% | 1 | 4.4K | 7.2% | 4 | | Nov 2025 | 40.5K | 58.2% | 1 | 4.4K | 6.3% | 4 | | Dec 2025 | 33.1K | 55% | 1 | 3.6K | 6% | 4 | | Jan 2026 | 33.1K | 53.2% | 1 | 4.4K | 7.1% | 4 | | Feb 2026 | 33.1K | 57.4% | 1 | 4.4K | 7.6% | 4 | | Mar 2026 | 40.5K | 59.2% | 1 | 4.4K | 6.4% | 4 | | Apr 2026 | 33.1K | 57.4% | 1 | 4.4K | 7.6% | 4 | | May 2026 | 33.1K | 57.4% | 1 | 4.4K | 7.6% | 4 | | Jun 2026 | 33.1K | 58.2% | 1 | 3.6K | 6.3% | 4 | | Jul 2026 | 33.1K | 55.3% | 1 | 6.6K | 11% | 3 | | Aug 2026 | 33.1K | 56.4% | 1 | 8.1K | 13.8% | 3 | | Sep 2026 | 33.1K | 57.9% | 1 | 6.6K | 11.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bupa Dental’s and Smile Solutions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bupa Dental**: Measured on the search term “bupa dental”. - **Smile Solutions**: Measured on the search term “smile solutions”. - [Bupa Dental profile](/demand/au/brands/bupa-dental) - [Smile Solutions profile](/demand/au/brands/smile-solutions) - [All dental chains in Australia](/demand/au/categories/au-dental-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bupa Dental or Smile Solutions more popular in search? In September 2026, Bupa Dental had more branded searches than Smile Solutions among dental chains in Australia. Bupa Dental had about 33,100 branded searches, while Smile Solutions had 6,600. Bupa Dental made up 57.9% of all dental chain searches we track, and Smile Solutions accounted for 11.5%. ## Cite this page Brandwave. "Bupa Dental vs Smile Solutions: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bupa-dental-vs-smile-solutions This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bupa-dental-vs-smile-solutions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.