--- title: "Bunnings vs Toolmart: Which is searched more in Australia?" description: "Is Bunnings or Toolmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bunnings-vs-toolmart" publisher: "Brandwave" --- # Bunnings vs Toolmart: Which is searched more in Australia? Is Bunnings or Toolmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bunnings and Toolmart - **Competitive set**: Tool retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Bunnings Share of Search**: 0.25% - **Toolmart Share of Search**: 0.88% ## Is Bunnings or Toolmart more popular in search? - In September 2026, Toolmart had more branded searches than Bunnings among tool retailers in Australia. Toolmart had about 6,600 branded searches, while Bunnings had 1,900. Toolmart made up 0.88% of all tool retailer searches we track, and Bunnings accounted for 0.25%. - Toolmart was ahead of Bunnings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Toolmart did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bunnings | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Total Tools | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sydney Tools | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Toolkit Depot | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tools | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Toolmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tools Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tool retailers - Asked ChatGPT "What's the best tool shop in Australia for tradies?": 1. Total Tools, 2. Sydney Tools, 3. Bunnings, 4. Trade Tools - Asked ChatGPT "Where can I get the best deals on power tools in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Trade Tools, 5. Toolkit Depot - Asked ChatGPT "Which Australian tool stores price match?": 1. Bunnings, 2. Toolkit Depot, 3. Total Tools, 4. Sydney Tools - Searched Google, AI Overview "power tools": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Toolkit Depot, 5. Trade Tools Not named in any answer: Toolmart and Tools Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia tool retailers in September 2026? - Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Bunnings estimated searches | Bunnings Share of Search | Bunnings rank | Toolmart estimated searches | Toolmart Share of Search | Toolmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.23% | 7 | 5.4K | 0.66% | 5 | | Nov 2025 | 2.4K | 0.24% | 7 | 6.6K | 0.66% | 5 | | Dec 2025 | 2.9K | 0.32% | 6 | 4.4K | 0.48% | 5 | | Jan 2026 | 1.9K | 0.23% | 7 | 4.4K | 0.54% | 5 | | Feb 2026 | 2.4K | 0.32% | 7 | 6.6K | 0.88% | 5 | | Mar 2026 | 1.6K | 0.21% | 7 | 4.4K | 0.59% | 5 | | Apr 2026 | 1.6K | 0.21% | 7 | 5.4K | 0.72% | 5 | | May 2026 | 1.6K | 0.18% | 7 | 6.6K | 0.73% | 5 | | Jun 2026 | 1.9K | 0.17% | 7 | 6.6K | 0.6% | 5 | | Jul 2026 | 1.6K | 0.21% | 7 | 5.4K | 0.72% | 5 | | Aug 2026 | 1.9K | 0.21% | 7 | 5.4K | 0.6% | 5 | | Sep 2026 | 1.9K | 0.25% | 7 | 6.6K | 0.88% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bunnings’ and Toolmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bunnings**: Measured on the search term “bunnings tools”. - **Toolmart**: Measured on the search term “toolmart”. - [Bunnings profile](/demand/au/brands/bunnings) - [Toolmart profile](/demand/au/brands/toolmart) - [All tool retailers in Australia](/demand/au/categories/au-tool-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bunnings or Toolmart more popular in search? In September 2026, Toolmart had more branded searches than Bunnings among tool retailers in Australia. Toolmart had about 6,600 branded searches, while Bunnings had 1,900. Toolmart made up 0.88% of all tool retailer searches we track, and Bunnings accounted for 0.25%. ## Cite this page Brandwave. "Bunnings vs Toolmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bunnings-vs-toolmart This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bunnings-vs-toolmart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.