--- title: "Bunnings vs Toolkit Depot: Which is searched more in Australia?" description: "Is Bunnings or Toolkit Depot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bunnings-vs-toolkit-depot" publisher: "Brandwave" --- # Bunnings vs Toolkit Depot: Which is searched more in Australia? Is Bunnings or Toolkit Depot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bunnings and Toolkit Depot - **Competitive set**: Tool retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Bunnings Share of Search**: 0.25% - **Toolkit Depot Share of Search**: 1.3% ## Is Bunnings or Toolkit Depot more popular in search? - In September 2026, Toolkit Depot had more branded searches than Bunnings among tool retailers in Australia. Toolkit Depot had about 9,900 branded searches, while Bunnings had 1,900. Toolkit Depot made up 1.3% of all tool retailer searches we track, and Bunnings accounted for 0.25%. - Toolkit Depot was ahead of Bunnings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Toolkit Depot’s share of searches among tool retailers in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Toolkit Depot was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bunnings was listed before Toolkit Depot in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bunnings | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Total Tools | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sydney Tools | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Toolkit Depot | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tools | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Toolmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tools Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tool retailers - Asked ChatGPT "What's the best tool shop in Australia for tradies?": 1. Total Tools, 2. Sydney Tools, 3. Bunnings, 4. Trade Tools - Asked ChatGPT "Where can I get the best deals on power tools in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Trade Tools, 5. Toolkit Depot - Asked ChatGPT "Which Australian tool stores price match?": 1. Bunnings, 2. Toolkit Depot, 3. Total Tools, 4. Sydney Tools - Searched Google, AI Overview "power tools": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Toolkit Depot, 5. Trade Tools Not named in any answer: Toolmart and Tools Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia tool retailers in September 2026? - Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Bunnings estimated searches | Bunnings Share of Search | Bunnings rank | Toolkit Depot estimated searches | Toolkit Depot Share of Search | Toolkit Depot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.23% | 7 | 12.1K | 1.5% | 4 | | Nov 2025 | 2.4K | 0.24% | 7 | 14.8K | 1.5% | 4 | | Dec 2025 | 2.9K | 0.32% | 6 | 12.1K | 1.3% | 4 | | Jan 2026 | 1.9K | 0.23% | 7 | 9.9K | 1.2% | 4 | | Feb 2026 | 2.4K | 0.32% | 7 | 12.1K | 1.6% | 4 | | Mar 2026 | 1.6K | 0.21% | 7 | 12.1K | 1.6% | 4 | | Apr 2026 | 1.6K | 0.21% | 7 | 12.1K | 1.6% | 4 | | May 2026 | 1.6K | 0.18% | 7 | 14.8K | 1.6% | 4 | | Jun 2026 | 1.9K | 0.17% | 7 | 14.8K | 1.3% | 4 | | Jul 2026 | 1.6K | 0.21% | 7 | 12.1K | 1.6% | 4 | | Aug 2026 | 1.9K | 0.21% | 7 | 12.1K | 1.3% | 4 | | Sep 2026 | 1.9K | 0.25% | 7 | 9.9K | 1.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bunnings’ and Toolkit Depot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bunnings**: Measured on the search term “bunnings tools”. - **Toolkit Depot**: Measured on the search term “tool kit depot”. - [Bunnings profile](/demand/au/brands/bunnings) - [Toolkit Depot profile](/demand/au/brands/toolkit-depot) - [All tool retailers in Australia](/demand/au/categories/au-tool-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bunnings or Toolkit Depot more popular in search? In September 2026, Toolkit Depot had more branded searches than Bunnings among tool retailers in Australia. Toolkit Depot had about 9,900 branded searches, while Bunnings had 1,900. Toolkit Depot made up 1.3% of all tool retailer searches we track, and Bunnings accounted for 0.25%. ## Cite this page Brandwave. "Bunnings vs Toolkit Depot: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bunnings-vs-toolkit-depot This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bunnings-vs-toolkit-depot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.