--- title: "Bundaberg vs Sprite: Which is searched more in Australia?" description: "Is Bundaberg or Sprite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bundaberg-vs-sprite" publisher: "Brandwave" --- # Bundaberg vs Sprite: Which is searched more in Australia? Is Bundaberg or Sprite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bundaberg and Sprite - **Competitive set**: Soft drink brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bundaberg Share of Search**: 13.3% - **Sprite Share of Search**: 11.7% ## Is Bundaberg or Sprite more popular in search? - In September 2026, Bundaberg had more branded searches than Sprite among soft drink brands in Australia. Bundaberg had about 16,900 branded searches, while Sprite had 14,800. Bundaberg made up 13.3% of all soft drink brand searches we track, and Sprite accounted for 11.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Sprite took it in August 2026, Bundaberg took it in September 2026. - Across the 12 months ending September 2026, Bundaberg’s share of searches among soft drink brands in Australia moved from 17.4% to 13.3%, and its estimated monthly branded searches moved from 17.2K to 16.9K. - Across the 12 months ending September 2026, Sprite’s share of searches among soft drink brands in Australia moved from 12.2% to 11.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bundaberg appeared in all four answers. Sprite was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bundaberg and Sprite were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%. - In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%. ## Month by month | Month | Bundaberg estimated searches | Bundaberg Share of Search | Bundaberg rank | Sprite estimated searches | Sprite Share of Search | Sprite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.2K | 17.4% | 3 | 12.1K | 12.2% | 4 | | Nov 2025 | 18.8K | 16.2% | 3 | 12.1K | 10.4% | 5 | | Dec 2025 | 28.5K | 25% | 1 | 12.1K | 10.6% | 5 | | Jan 2026 | 20.7K | 20.9% | 3 | 9.9K | 10% | 5 | | Feb 2026 | 15.8K | 16.1% | 3 | 9.9K | 10.1% | 5 | | Mar 2026 | 16.1K | 13.9% | 3 | 12.1K | 10.4% | 5 | | Apr 2026 | 15.7K | 15.4% | 3 | 9.9K | 9.7% | 5 | | May 2026 | 15.7K | 14% | 3 | 12.1K | 10.8% | 4 | | Jun 2026 | 15.4K | 14.1% | 3 | 14.8K | 13.6% | 4 | | Jul 2026 | 17.6K | 15.7% | 3 | 14.8K | 13.2% | 4 | | Aug 2026 | 15.5K | 12.7% | 4 | 18.1K | 14.9% | 3 | | Sep 2026 | 16.9K | 13.3% | 4 | 14.8K | 11.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bundaberg’s and Sprite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bundaberg**: Measured on the search terms “bundaberg drinks”, “bundaberg ginger beer”, “bundaberg lemon lime and bitters” and “bundaberg soft drink”, summed into one figure. - **Sprite**: Measured on the search term “sprite”. - [Bundaberg profile](/demand/au/brands/bundaberg) - [Sprite profile](/demand/au/brands/sprite) - [All soft drink brands in Australia](/demand/au/categories/au-soft-drink-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bundaberg or Sprite more popular in search? In September 2026, Bundaberg had more branded searches than Sprite among soft drink brands in Australia. Bundaberg had about 16,900 branded searches, while Sprite had 14,800. Bundaberg made up 13.3% of all soft drink brand searches we track, and Sprite accounted for 11.7%. ## Cite this page Brandwave. "Bundaberg vs Sprite: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bundaberg-vs-sprite This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bundaberg-vs-sprite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.