--- title: "Bulmers vs Willie Smith's: Which is searched more in Australia?" description: "Is Bulmers or Willie Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-willie-smiths" publisher: "Brandwave" --- # Bulmers vs Willie Smith's: Which is searched more in Australia? Is Bulmers or Willie Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulmers and Willie Smith's - **Competitive set**: Cider brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bulmers Share of Search**: 3.4% - **Willie Smith's Share of Search**: 2.3% ## Is Bulmers or Willie Smith's more popular in search? - In September 2026, Bulmers had more branded searches than Willie Smith's among cider brands in Australia. Bulmers had about 720 branded searches, while Willie Smith's had 480. Bulmers made up 3.4% of all cider brand searches we track, and Willie Smith's accounted for 2.3%. - Bulmers was ahead of Willie Smith's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 720 to 480. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Willie Smith's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bulmers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Willie Smith's was listed before Bulmers in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's - Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby - Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig - Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig Not named in any answer: Kopparberg. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia cider brands in September 2026? - Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026. - Estimated monthly branded searches for Bulmers in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Bulmers estimated searches | Bulmers Share of Search | Bulmers rank | Willie Smith's estimated searches | Willie Smith's Share of Search | Willie Smith's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 3.8% | 6 | 720 | 3.1% | 7 | | Nov 2025 | 880 | 4.4% | 6 | 480 | 2.4% | 7 | | Dec 2025 | 1.3K | 5.4% | 6 | 720 | 3% | 7 | | Jan 2026 | 720 | 4.1% | 6 | 720 | 4.1% | 7 | | Feb 2026 | 590 | 3.5% | 6 | 390 | 2.3% | 7 | | Mar 2026 | 720 | 4.3% | 6 | 480 | 2.8% | 7 | | Apr 2026 | 720 | 4.2% | 6 | 480 | 2.8% | 7 | | May 2026 | 720 | 4.3% | 6 | 480 | 2.9% | 7 | | Jun 2026 | 590 | 3.6% | 6 | 390 | 2.4% | 7 | | Jul 2026 | 590 | 3.5% | 6 | 390 | 2.3% | 7 | | Aug 2026 | 590 | 3.3% | 6 | 390 | 2.2% | 7 | | Sep 2026 | 720 | 3.4% | 6 | 480 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulmers’ and Willie Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulmers**: Measured on the search term “bulmers”. - **Willie Smith's**: Measured on the search term “willie smiths cider”. - [Bulmers profile](/demand/au/brands/bulmers-cider) - [Willie Smith's profile](/demand/au/brands/willie-smiths) - [All cider brands in Australia](/demand/au/categories/au-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulmers or Willie Smith's more popular in search? In September 2026, Bulmers had more branded searches than Willie Smith's among cider brands in Australia. Bulmers had about 720 branded searches, while Willie Smith's had 480. Bulmers made up 3.4% of all cider brand searches we track, and Willie Smith's accounted for 2.3%. ## Cite this page Brandwave. "Bulmers vs Willie Smith's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-willie-smiths This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-willie-smiths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.