--- title: "Bulmers vs Rekorderlig: Which is searched more in Australia?" description: "Is Bulmers or Rekorderlig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-rekorderlig" publisher: "Brandwave" --- # Bulmers vs Rekorderlig: Which is searched more in Australia? Is Bulmers or Rekorderlig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulmers and Rekorderlig - **Competitive set**: Cider brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bulmers Share of Search**: 3.4% - **Rekorderlig Share of Search**: 13.8% ## Is Bulmers or Rekorderlig more popular in search? - In September 2026, Rekorderlig had more branded searches than Bulmers among cider brands in Australia. Rekorderlig had about 2,900 branded searches, while Bulmers had 720. Rekorderlig made up 13.8% of all cider brand searches we track, and Bulmers accounted for 3.4%. - Rekorderlig was ahead of Bulmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia moved from 8.2% to 13.8%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rekorderlig was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bulmers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bulmers and Rekorderlig were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's - Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby - Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig - Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig Not named in any answer: Kopparberg. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia cider brands in September 2026? - In September 2026, Rekorderlig gained share of searches among cider brands in Australia, from 13.3% to 13.8%. - Estimated monthly branded searches for Bulmers in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Bulmers estimated searches | Bulmers Share of Search | Bulmers rank | Rekorderlig estimated searches | Rekorderlig Share of Search | Rekorderlig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 3.8% | 6 | 1.9K | 8.2% | 3 | | Nov 2025 | 880 | 4.4% | 6 | 1.9K | 9.6% | 2 | | Dec 2025 | 1.3K | 5.4% | 6 | 3.6K | 14.9% | 2 | | Jan 2026 | 720 | 4.1% | 6 | 1.9K | 10.7% | 3 | | Feb 2026 | 590 | 3.5% | 6 | 1.6K | 9.6% | 4 | | Mar 2026 | 720 | 4.3% | 6 | 1.6K | 9.5% | 4 | | Apr 2026 | 720 | 4.2% | 6 | 1.6K | 9.3% | 4 | | May 2026 | 720 | 4.3% | 6 | 1.6K | 9.6% | 3 | | Jun 2026 | 590 | 3.6% | 6 | 1.9K | 11.7% | 2 | | Jul 2026 | 590 | 3.5% | 6 | 1.9K | 11.4% | 2 | | Aug 2026 | 590 | 3.3% | 6 | 2.4K | 13.3% | 2 | | Sep 2026 | 720 | 3.4% | 6 | 2.9K | 13.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulmers’ and Rekorderlig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulmers**: Measured on the search term “bulmers”. - **Rekorderlig**: Measured on the search term “rekorderlig”. - [Bulmers profile](/demand/au/brands/bulmers-cider) - [Rekorderlig profile](/demand/au/brands/rekorderlig) - [All cider brands in Australia](/demand/au/categories/au-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulmers or Rekorderlig more popular in search? In September 2026, Rekorderlig had more branded searches than Bulmers among cider brands in Australia. Rekorderlig had about 2,900 branded searches, while Bulmers had 720. Rekorderlig made up 13.8% of all cider brand searches we track, and Bulmers accounted for 3.4%. ## Cite this page Brandwave. "Bulmers vs Rekorderlig: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-rekorderlig This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bulmers-cider-vs-rekorderlig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.