--- title: "Bulla vs Connoisseur: Which is searched more in Australia?" description: "Is Bulla or Connoisseur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bulla-vs-connoisseur" publisher: "Brandwave" --- # Bulla vs Connoisseur: Which is searched more in Australia? Is Bulla or Connoisseur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulla and Connoisseur - **Competitive set**: Ice cream brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bulla Share of Search**: 11.3% - **Connoisseur Share of Search**: 30.8% ## Is Bulla or Connoisseur more popular in search? - In September 2026, Connoisseur had more branded searches than Bulla among ice cream brands in Australia. Connoisseur had about 33,100 branded searches, while Bulla had 12,100. Connoisseur made up 30.8% of all ice cream brand searches we track, and Bulla accounted for 11.3%. - Connoisseur was ahead of Bulla in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia moved from 11.6% to 11.3%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands in Australia moved from 31.7% to 30.8%, and its estimated monthly branded searches held steady at 33.1K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Connoisseur appeared in all five answers. Bulla was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bulla was listed before Connoisseur in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%. ## Month by month | Month | Bulla estimated searches | Bulla Share of Search | Bulla rank | Connoisseur estimated searches | Connoisseur Share of Search | Connoisseur rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.6% | 3 | 33.1K | 31.7% | 1 | | Nov 2025 | 12.1K | 12.3% | 3 | 33.1K | 33.5% | 1 | | Dec 2025 | 14.8K | 13.9% | 3 | 33.1K | 31.2% | 1 | | Jan 2026 | 18.1K | 14.6% | 3 | 40.5K | 32.6% | 1 | | Feb 2026 | 14.8K | 13.8% | 3 | 33.1K | 31% | 1 | | Mar 2026 | 14.8K | 14% | 3 | 27.1K | 25.7% | 1 | | Apr 2026 | 12.1K | 12.5% | 3 | 27.1K | 28% | 1 | | May 2026 | 12.1K | 10.5% | 3 | 27.1K | 23.4% | 2 | | Jun 2026 | 9.9K | 10.8% | 3 | 27.1K | 29.6% | 1 | | Jul 2026 | 9.9K | 10.2% | 3 | 33.1K | 34.2% | 1 | | Aug 2026 | 9.9K | 9% | 4 | 33.1K | 30.1% | 1 | | Sep 2026 | 12.1K | 11.3% | 3 | 33.1K | 30.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulla’s and Connoisseur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulla**: Measured on the search term “bulla ice cream”. - **Connoisseur**: Measured on the search term “connoisseur ice cream”. - [Bulla profile](/demand/au/brands/bulla) - [Connoisseur profile](/demand/au/brands/connoisseur) - [All ice cream brands in Australia](/demand/au/categories/au-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulla or Connoisseur more popular in search? In September 2026, Connoisseur had more branded searches than Bulla among ice cream brands in Australia. Connoisseur had about 33,100 branded searches, while Bulla had 12,100. Connoisseur made up 30.8% of all ice cream brand searches we track, and Bulla accounted for 11.3%. ## Cite this page Brandwave. "Bulla vs Connoisseur: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bulla-vs-connoisseur This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bulla-vs-connoisseur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.