--- title: "Bugaboo vs Edwards & Co: Which is searched more in Australia?" description: "Is Bugaboo or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bugaboo-vs-edwards-and-co" publisher: "Brandwave" --- # Bugaboo vs Edwards & Co: Which is searched more in Australia? Is Bugaboo or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bugaboo and Edwards & Co - **Competitive set**: Pram and stroller brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bugaboo Share of Search**: 35.3% - **Edwards & Co Share of Search**: 15.7% ## Is Bugaboo or Edwards & Co more popular in search? - In September 2026, Bugaboo had more branded searches than Edwards & Co among pram and stroller brands in Australia. Bugaboo had about 9,900 branded searches, while Edwards & Co had 4,400. Bugaboo made up 35.3% of all pram and stroller brand searches we track, and Edwards & Co accounted for 15.7%. - Bugaboo was ahead of Edwards & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in Australia held steady at 35.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia moved from 19.2% to 15.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bugaboo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edwards & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bugaboo was listed before Edwards & Co in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPPAbaby | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Bugaboo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Edwards & Co | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Baby Jogger | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Mother's Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steelcraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "What's the best pram in Australia?": 1. UPPAbaby, 2. Bugaboo, 3. Baby Jogger - Asked ChatGPT "Which stroller is best for a newborn?": named none of the brands we track - Asked ChatGPT "What's the best lightweight stroller for travel?": 1. Joolz, 2. Bugaboo, 3. Cybex - Searched Google, AI Overview "prams": 1. UPPAbaby, 2. Edwards & Co - Searched Google, AI Overview "best pram": 1. UPPAbaby, 2. Bugaboo Not named in any answer: Mother's Choice, Mountain Buggy, Steelcraft and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia pram and stroller brands in September 2026? - In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%. - In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%. ## Month by month | Month | Bugaboo estimated searches | Bugaboo Share of Search | Bugaboo rank | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 35.3% | 1 | 6.6K | 19.2% | 2 | | Nov 2025 | 14.8K | 34.5% | 1 | 6.6K | 15.4% | 3 | | Dec 2025 | 9.9K | 34.9% | 1 | 5.4K | 19.1% | 2 | | Jan 2026 | 9.9K | 31.5% | 1 | 6.6K | 21% | 2 | | Feb 2026 | 9.9K | 35.2% | 1 | 5.4K | 19.2% | 2 | | Mar 2026 | 9.9K | 32.6% | 1 | 5.4K | 17.8% | 3 | | Apr 2026 | 9.9K | 34.1% | 1 | 5.4K | 18.6% | 2 | | May 2026 | 12.1K | 36.4% | 1 | 5.4K | 16.3% | 3 | | Jun 2026 | 12.1K | 38% | 1 | 4.4K | 13.8% | 3 | | Jul 2026 | 12.1K | 39.8% | 1 | 4.4K | 14.5% | 3 | | Aug 2026 | 12.1K | 39.7% | 1 | 4.4K | 14.4% | 3 | | Sep 2026 | 9.9K | 35.3% | 1 | 4.4K | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bugaboo’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bugaboo**: Measured on the search term “bugaboo”. - **Edwards & Co**: Measured on the search term “edwards and co”. - [Bugaboo profile](/demand/au/brands/bugaboo) - [Edwards & Co profile](/demand/au/brands/edwards-and-co) - [All pram and stroller brands in Australia](/demand/au/categories/au-pram-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bugaboo or Edwards & Co more popular in search? In September 2026, Bugaboo had more branded searches than Edwards & Co among pram and stroller brands in Australia. Bugaboo had about 9,900 branded searches, while Edwards & Co had 4,400. Bugaboo made up 35.3% of all pram and stroller brand searches we track, and Edwards & Co accounted for 15.7%. ## Cite this page Brandwave. "Bugaboo vs Edwards & Co: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bugaboo-vs-edwards-and-co This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bugaboo-vs-edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.