--- title: "Budget Direct vs Cover-More: Which is searched more in Australia?" description: "Is Budget Direct or Cover-More more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/budget-direct-vs-cover-more" publisher: "Brandwave" --- # Budget Direct vs Cover-More: Which is searched more in Australia? Is Budget Direct or Cover-More more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Budget Direct and Cover-More - **Competitive set**: Travel insurance providers - **Market**: Australia - **Month measured**: Sep 2026 - **Budget Direct Share of Search**: 7.1% - **Cover-More Share of Search**: 29.1% ## Is Budget Direct or Cover-More more popular in search? - In September 2026, Cover-More had more branded searches than Budget Direct among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Budget Direct had 8,100. Cover-More made up 29.1% of all travel insurance provider searches we track, and Budget Direct accounted for 7.1%. - Cover-More was ahead of Budget Direct in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia moved from 7.9% to 7.1%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia moved from 26.4% to 29.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Budget Direct did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Travel Insurance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 1Cover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fast Cover | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tick Travel Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cover-More | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | World Nomads | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Budget Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover - Asked ChatGPT "What are the best travel insurance providers in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover, 4. World Nomads - Asked ChatGPT "What's the best travel insurance in Australia for an overseas trip?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover - Searched Google, AI Overview "travel insurance": 1. 1Cover - Searched Google, AI Overview "best travel insurance australia": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Tick Travel Insurance, 4. Cover-More Not named in any answer: Budget Direct. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia travel insurance providers in September 2026? - In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%. ## Month by month | Month | Budget Direct estimated searches | Budget Direct Share of Search | Budget Direct rank | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7.9% | 5 | 27.1K | 26.4% | 2 | | Nov 2025 | 8.1K | 7.6% | 6 | 33.1K | 31.3% | 1 | | Dec 2025 | 8.1K | 8.3% | 6 | 27.1K | 27.9% | 1 | | Jan 2026 | 9.9K | 7.1% | 6 | 40.5K | 28.9% | 1 | | Feb 2026 | 8.1K | 7.1% | 6 | 33.1K | 28.9% | 1 | | Mar 2026 | 8.1K | 6.3% | 6 | 33.1K | 25.6% | 2 | | Apr 2026 | 6.6K | 6.5% | 6 | 27.1K | 26.5% | 1 | | May 2026 | 6.6K | 5.7% | 6 | 33.1K | 28.6% | 1 | | Jun 2026 | 6.6K | 5.6% | 6 | 33.1K | 28% | 1 | | Jul 2026 | 6.6K | 5.5% | 6 | 33.1K | 27.8% | 1 | | Aug 2026 | 8.1K | 6.9% | 6 | 33.1K | 28.1% | 1 | | Sep 2026 | 8.1K | 7.1% | 6 | 33.1K | 29.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Budget Direct’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Budget Direct**: Measured on the search term “budget direct travel insurance”. - **Cover-More**: Measured on the search terms “cover more” and “covermore”, summed into one figure. - [Budget Direct profile](/demand/au/brands/budget-direct) - [Cover-More profile](/demand/au/brands/cover-more) - [All travel insurance providers in Australia](/demand/au/categories/au-travel-insurance-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Budget Direct or Cover-More more popular in search? In September 2026, Cover-More had more branded searches than Budget Direct among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Budget Direct had 8,100. Cover-More made up 29.1% of all travel insurance provider searches we track, and Budget Direct accounted for 7.1%. ## Cite this page Brandwave. "Budget Direct vs Cover-More: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/budget-direct-vs-cover-more This page is also available as HTML at https://gobrandwave.com/demand/au/compare/budget-direct-vs-cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.