--- title: "Bubs vs Oli6: Which is searched more in Australia?" description: "Is Bubs or Oli6 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bubs-australia-vs-oli6" publisher: "Brandwave" --- # Bubs vs Oli6: Which is searched more in Australia? Is Bubs or Oli6 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bubs and Oli6 - **Competitive set**: Baby formula brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bubs Share of Search**: 6.7% - **Oli6 Share of Search**: 2.6% ## Is Bubs or Oli6 more popular in search? - In September 2026, Bubs had more branded searches than Oli6 among baby formula brands in Australia. Bubs had about 1,900 branded searches, while Oli6 had 720. Bubs made up 6.7% of all baby formula brand searches we track, and Oli6 accounted for 2.6%. - Bubs was ahead of Oli6 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bubs’ share of searches among baby formula brands in Australia moved from 3% to 6.7%, and its estimated monthly branded searches moved from 880 to 1.9K. - Across the 12 months ending September 2026, Oli6’s share of searches among baby formula brands in Australia moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 720. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bubs nor Oli6 showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aptamil | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Karicare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bellamy's Organic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | a2 Platinum | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | S-26 | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Little Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NAN | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 | | Bubs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oli6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kendamil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature One Dairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "Which baby formula should I use in Australia?": 1. Aptamil, 2. Karicare, 3. NAN - Asked ChatGPT "What are the best baby formula brands in Australia?": 1. Aptamil, 2. Karicare, 3. Bellamy's Organic, 4. S-26 - Asked ChatGPT "What's the best formula for a baby with a sensitive tummy?": 1. Aptamil, 2. Karicare, 3. NAN - Searched Google, AI Overview "baby formula": 1. Bellamy's Organic - Searched Google, AI Overview "infant formula": 1. Aptamil, 2. a2 Platinum Not named in any answer: Little Oak, Bubs, Oli6, Kendamil and Nature One Dairy. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia baby formula brands in September 2026? - In September 2026, S-26 overtook Oli6 to rank 7th among baby formula brands in Australia, with 4.6% of the searches. - In September 2026, Bubs gained share of searches among baby formula brands in Australia, from 5.9% to 6.7%. - In September 2026, Oli6 lost share of searches among baby formula brands in Australia, from 3.7% to 2.6%. ## Month by month | Month | Bubs estimated searches | Bubs Share of Search | Bubs rank | Oli6 estimated searches | Oli6 Share of Search | Oli6 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 3% | 7 | 720 | 2.5% | 9 | | Nov 2025 | 880 | 3.3% | 7 | 720 | 2.7% | 8 | | Dec 2025 | 880 | 3.6% | 7 | 720 | 3% | 8 | | Jan 2026 | 1K | 3.4% | 7 | 1K | 3.4% | 8 | | Feb 2026 | 1K | 4.6% | 6 | 720 | 3.3% | 8 | | Mar 2026 | 1K | 4.1% | 6 | 720 | 2.9% | 8 | | Apr 2026 | 1K | 3.9% | 6 | 720 | 2.8% | 8 | | May 2026 | 1K | 3.9% | 6 | 720 | 2.8% | 9 | | Jun 2026 | 1.3K | 5.1% | 6 | 880 | 3.4% | 7 | | Jul 2026 | 1.3K | 4.9% | 6 | 880 | 3.3% | 8 | | Aug 2026 | 1.6K | 5.9% | 6 | 1K | 3.7% | 7 | | Sep 2026 | 1.9K | 6.7% | 6 | 720 | 2.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bubs’ and Oli6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bubs**: Measured on the search term “bubs formula”. - **Oli6**: Measured on the search term “oli6”. - [Bubs profile](/demand/au/brands/bubs-australia) - [Oli6 profile](/demand/au/brands/oli6) - [All baby formula brands in Australia](/demand/au/categories/au-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bubs or Oli6 more popular in search? In September 2026, Bubs had more branded searches than Oli6 among baby formula brands in Australia. Bubs had about 1,900 branded searches, while Oli6 had 720. Bubs made up 6.7% of all baby formula brand searches we track, and Oli6 accounted for 2.6%. ## Cite this page Brandwave. "Bubs vs Oli6: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bubs-australia-vs-oli6 This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bubs-australia-vs-oli6. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.